Free Salesforce Salesforce-Contact-Center Practice Exam with Questions & Answers | Set: 4

Optimizing customer experience with a new web chat widget involves several strategic actions:A. Defining precise triggers based on visitor behavior ensures proactive engagements are timely and relevant.B. Configuring clear opt-out options respects customer preferences and minimizes intrusion.C. Providing agents with customer context and browsing history enhances the ability to offer personalized assistance.Implementing these requirements collectively ensures a positive and non-intrusive chat experience, fostering customer satisfaction and engagement.

References: https://help.salesforce.com/articleView?id=sf.snapins_chat_overview.htm

In the scenario where management wants cases to be automatically assigned to agents without manual selection and includes a fallback mechanism, the consultant should recommend utilizing the "Case Owner Settings" in the Email-to-Case configuration. This feature allows the system to automatically assign incoming cases based on predefined rules and ensures that if a specific agent isn’t available, the case can be routed to a fallback queue or another available agent. This setting integrates seamlessly into the routing model, supporting different channels and ensuring efficient case handling.

References: https://help.salesforce.com/articleView?id=sf.email_to_case.htm

Google Cloud AI offers robust capabilities for sentiment analysis, which can be integrated with Salesforce to analyze customer sentiments in real-time during calls. This integration uses machine learning models to assess voice and text inputs to determine the customer's mood and tone, providing valuable insights to agents during live interactions.

• Google Cloud AI specializes in machine learning and AI capabilities, including natural language processing necessary for sentiment analysis.
• Zoom, Genesys Cloud CX, and Zendesk offer various communication and customer service solutions but do not inherently provide real-time sentiment analysis without additional AI capabilities like those offered by Google Cloud AI.

More information on integrating Google Cloud AI with Salesforce for sentiment analysis can be found at Salesforce and Google Cloud Integration.

For supervisors needing to track key performance indicators (KPIs) such as calls answered, average handle time, and average speed to answer in an environment using Service Cloud Voice with Amazon Connect, the optimal tools are the Service Cloud Voice Analytics App and the Omni Supervisor Console. The Service Cloud Voice Analytics App provides detailed analytics and visualizations specific to voice interactions, offering insights into call volumes, handle times, and service levels. The Omni Supervisor Console complements this by offering real-time monitoring of agent activity and queue statistics, enabling supervisors to manage and optimize agent productivity and response times effectively.

The SLA Adherence Rate is crucial for monitoring adherence to service level agreements (SLAs). This KPI measures the percentage of cases or inquiries resolved within the timeframes stipulated in the SLAs, providing a direct indicator of the contact center's compliance with agreed service standards. High SLA adherence rates indicate effective management and operational efficiency, essential for maintaining customer satisfaction and trust.

References: https://help.salesforce.com/articleView?id=custom_reports_dashboards.htm

Tracking customer satisfaction ratings for specific channels can be facilitated by various Salesforce features, depending on integration and automation needs:A. Surveys triggered after case closure can be automated through case closure rules or manually initiated, fitting standard operational workflows.B. Einstein Feedback Surveys are automatically sent based on specific interaction events, gathering timely and relevant customer feedback.C. Custom Apex development allows for the integration of third-party survey platforms, offering flexibility and enhanced survey capabilities.These options provide diverse methods to collect and analyze customer satisfaction across different channels, tailoring the approach to specific business needs.

References: https://help.salesforce.com/articleView?id=sf.survey_about.htm