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Free Salesforce Pardot-Specialist Practice Exam with Questions & Answers | Set: 3

Questions 21

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

Options:
A.

Only pass on leads that are very active on your site no matter the company profile.

B.

Implement a blended lead scoring and grading system.

C.

Automatically assign all leads to sales reps in a round-robin system.

D.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

Questions 22

When do prospects sync to your CRM?

Options:
A.

When the prospect fills out a form on a landing page

B.

When a prospect has been assigned to a user or queue.

C.

When the prospect has a lead score greater than 50

D.

When the prospect visits a landing page

E.

When a prospect is created manually in the Pardot database.

Questions 23

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Options:
A.

A prospect being converted from a Lead to a Contact

B.

A prospect sending an email to their assigned user

C.

A prospect clicking on a tracked link in an email

D.

A prospect submitting a form on a landing page

Questions 24

What are the benefits of warming up an IP address?

Options:
A.

Increase Deliverability

B.

Avoid IP Blacklisting

C.

IPs don't work well when cold

D.

Build up email reputation

Questions 25

Which adheres most closely to email sending best practices?

Options:
A.

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

B.

Establish a consistent, predictable cadence for your email communications.

C.

Send plain text only emails in order to increase engagement rates.

D.

Make sure that all emails have a high image-to-text ratio.

Questions 26

What does Pardot sync first with Salesforce?

Options:
A.

Contacts

B.

Leads

Questions 27

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Options:
A.

Lifecycle and Profile

B.

Activities and Audits

C.

Activities and Lifecycle

D.

Profile and Audits

Questions 28

Completion actions only affect prospects not visitors?

Options:
A.

True

B.

False

Questions 29

A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.

What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

Options:
A.

The prospect will continue to see the form upon submission

B.

The discrepancy between the two assets will cause an error

C.

The prospect will be redirected to another webpage

D.

The form's Thank You Content will still display

Questions 30

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

Options:
A.

Engagement studio

B.

Segmentation rule

C.

Automation rule

D.

Dynamic list