Free Salesforce Marketing-Cloud-Developer Practice Exam with Questions & Answers | Set: 6

The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.

When importing data files to Marketing Cloud, the supported file encryption options are:

• PGP encryption (A)- Pretty Good Privacy (PGP) encryption is supported for securing files.
• AES encryption (D)- Advanced Encryption Standard (AES) encryption is also supported for file security.

References:

• Salesforce Marketing Cloud File Import Activity
• File Transfer and Encryption Options

An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.

• Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.

To secure a CloudPage and its elements (such as images) using SSL, a single SSL certificate can be used if both the CloudPage and the images are hosted under the same domain. This SSL certificate ensures that all content served from that domain is encrypted and secure.

In the SOAP API response, the element that provides detailed information about the error, including missing required data extension fields, isErrorDescription (A). This element contains a description of the error, helping developers understand and resolve the issue.

References:

• Salesforce Marketing Cloud SOAP API
• SOAP API Error Handling

To optimize a query activity that is currently timing out, a developer can use the following strategies:

• Use Primary key(s) on fields used in joins (C)- Ensures that the join operations are efficient by utilizing indexed fields.
• Use intermediate tables to stage data (D)- Breaks down complex queries into simpler steps, improving manageability and performance.
• Only update records that have changed since last execution (E)- Reduces the amount of data processed by focusing only on changes since the last query run.

References:

• Salesforce Marketing Cloud SQL Optimization
• Query Activity Best Practices

When preparing data to be used in Contact Builder, the following factors should be taken into consideration:

• Assigning data relationships and primary keys across all channels (A)- This ensures that data is linked properly and can be utilized across different marketing channels.
• Verifying data address marketing needs (B)- Ensuring that the data aligns with the marketing goals and requirements.
• Normalizing data to reduce redundancy (E)- Organizing the data to eliminate duplicate entries and improve efficiency.

References:

• Salesforce Marketing Cloud Documentation on Contact Builder
• Data Preparation Best Practices

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To reference SSJS (Server-Side JavaScript) variables for content personalization in Salesforce Marketing Cloud, you use the<ctrl:eval>tag. This tag evaluates the SSJS variable and inserts its value into the content. The correct usage is:

variableName

This syntax allows you to dynamically insert the value ofvariableNameinto the email content.

References:

• Salesforce Marketing Cloud Documentation
• AMPscript and SSJS Guide