Free Salesforce Marketing-Cloud-Developer Practice Exam with Questions & Answers | Set: 4

In Salesforce Marketing Cloud, access tokens are valid forone hour (D). After one hour, a new access token must be obtained to continue making API calls. This ensures security and helps manage the lifespan of tokens effectively.

References:

• Salesforce Marketing Cloud API Authentication
• Salesforce Marketing Cloud REST API Overview

After usingLookupRowsto retrieve data when building a dynamic email, the next step before using this rowset within a FOR loop is touseRowCountto ensure the rowset contains data (D). This validation ensures that there are rows to iterate over, preventing potential errors or empty iterations in the FOR loop.

Example:

SET @rows = LookupRows("DataExtensionName", "FieldName", "Value") SET @rowCount = RowCount(@rows) IF @rowCount > 0 THEN FOR @i = 1 TO @rowCount DO SET @row = Row(@rows, @i) /* process each row */ NEXT @i ENDIF

References:

• Salesforce Marketing Cloud AMPscript Guide
• AMPscript RowCount Function

To retrieve the value of the AMPscript variable namedsubKeyin Server-Side JavaScript (SSJS), the following statement should be used:

Var.Get("subKey");

This statement retrieves the value of the specified AMPscript variable within SSJS.

References:

• Salesforce Marketing Cloud SSJS Guide
• AMPscript and SSJS Integration

If the email send's tracking information is not available in Sales Cloud, the next step is to confirm that the audience was a Salesforce Data Extension containing the appropriate Salesforce ID (SFID).

• Salesforce Data Extension: Ensure that the data extension used for the send is a Salesforce Data Extension that includes the appropriate SFID for each subscriber. This is crucial for the integration to correctly match the tracking data with the Salesforce records.

To define a filename pattern that matches files starting with the current month and day, you can use the%%MMDD%%pattern and the "Begins With" operator.

• %%MMDD%% Pattern: This pattern represents the month and day in a two-digit format.
• Begins With Operator: This operator ensures that the automation matches filenames that start with the specified pattern.

A Query Activity in an Automation can fail for several reasons, including:

• The query takes more than 60 minutes to run (A)- Long-running queries are subject to timeouts, which can cause the query to fail.
• The query results in duplicate rows not allowed by the primary key (C)- If the query attempts to insert duplicate rows into a data extension that has a primary key constraint, it will fail.
• The query is inserting a value that is larger than the size of a field (E)- If the query attempts to insert data that exceeds the field size limits, it will result in an error.

References:

• Salesforce Marketing Cloud Query Activity
• Salesforce Marketing Cloud SQL Best Practices

A 401 Unauthorized HTTP status message indicates that the request was not authenticated properly. This error commonly occurs when the access token is missing, invalid, or expired.

• Access Token Issues: The most common cause of a 401 error in REST API requests is related to the access token. The request must include a valid access token in the authorization header.

To retrieve the status of an asynchronous SOAP API call to the TriggerSend object, you should use theResultItemobject along with theRequestIDattribute.

• ResultItem Object: This object provides detailed information about the status of each individual request made within the API call.
• RequestID Attribute: This unique identifier is used to track and retrieve the status of the specific API request.