Free Salesforce Marketing-Cloud-Developer Practice Exam with Questions & Answers | Set: 2

To dynamically create data extensions in Marketing Cloud, the developer should use theSOAP API using the Create method and the DataExtension object (A). This allows for the creation of data extensions with dynamic names and structures.

References:

• Salesforce Marketing Cloud SOAP API
• Salesforce Marketing Cloud DataExtension Object

After using themessageDefinitionSendsREST API endpoint to send a triggered send email, and receiving a 202 (success) response code, the developer can validate if the email was successfully sent by using themessageDefinitionSend/key:(key)/deliveryRecordsREST endpoint with the GET method. This endpoint provides delivery records and allows verification of the email's delivery status.

References:

• Salesforce Marketing Cloud REST API Reference
• Triggered Send Email Validation

To optimize a SQL Query Activity in Automation Studio that is experiencing timeouts, the developer shoulduse intermediate tables to break queries into smaller parts (B). This approach helps in managing complex queries by breaking them down into smaller, more manageable steps, thus reducing the likelihood of timeouts.

References:

• Salesforce Marketing Cloud Documentation on Query Activity
• SQL Query Optimization Tips

When creating a Server-to-Server Installed Package and associated API Integration in Marketing Cloud, it is essential to grant specific scopes (permissions) to the API Integration component. This ensures that the integration has the necessary access to perform its tasks without granting unnecessary permissions.

To populate a data extension with the date of the most recent click for each subscriber, the developer should use the following SQL query:

SELECTc.SubscriberKey,MAX(c.eventDate)ASeventDateFROM_Click cGROUPBYc.SubscriberKey

This query selects the SubscriberKey and the maximum eventDate for each subscriber from the _Click Data View, ensuring that the most recent click date is retrieved.

References:

• Salesforce Marketing Cloud Data Views
• SQL MAX Function

In Salesforce Marketing Cloud, landing pages can use the Core Library and the Platform Library of Server-Side JavaScript (SSJS). The Core Library provides fundamental functions, while the Platform Library provides additional functionality to interact with Marketing Cloud-specific features.

• Core Library: Provides basic SSJS functionality.
• Platform Library: Extends SSJS functionality with additional methods specific to Marketing Cloud.

To dynamically populate the physical address of a company's locations using the variable@addressand ensure the fastest possible performance for millions of subscribers, the recommended AMPscript solution is:

%%[ SET @address = Lookup("Building_Locations", "Address", "Id", @Id) ]%%

This solution uses theLookupfunction, which retrieves a specific field value from a data extension based on the given criteria. It is efficient and performs well for high-volume sends.

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud Documentation

To trigger an email send in Marketing Cloud when a purchase is made on a website, you can use either the REST API or the SOAP API. Both APIs provide methods to send triggered emails.

• REST API: The REST API can be used to trigger emails by making a call to the/messaging/v1/messageDefinitionSends/{key}/sendendpoint.
• SOAP API: The SOAP API can also be used to trigger sends by utilizing theTriggeredSendobject.

Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.