Free Salesforce Marketing-Cloud-Developer Practice Exam with Questions & Answers

The outdated subject line variable could be locatedin the HTML body which is processed after the subject line (D). This is because AMPscript variables declared in the HTML body can affect the overall email content, including the subject line, and if not updated, they can cause discrepancies in the displayed subject line.

References:

• Salesforce Marketing Cloud AMPscript Guide
• Email Subject Line Best Practices

To securely pass parameters between CloudPages without exposing them, use theCloudPagesURLfunction within a form action. This method encodes the parameters and securely posts them to the target CloudPage.

• CloudPagesURL: Encodes and includes parameters securely.
• Form Method: Using thepostmethod ensures parameters are sent in the request body, adding another layer of security.

TheSubscriberKeyis the appropriate parameter to use when appending data to links via the Web Analytics Connector. This parameter uniquely identifies subscribers across all sends and ensures accurate tracking of subscriber behavior.

• Subscriber Key: A unique identifier for a subscriber that remains consistent across all data extensions and sends.

Automation Studio provides tools for extracting tracking data from the Marketing Cloud. This can be done using the Data Extract Activity, which allows you to extract various types of tracking data such as email send, open, and click information.

To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:

• Query Activity- To query and gather the data from the Send, Click, and Open Data Views.
• Data Extension Extract- To extract the queried data from the data extension and prepare it for transfer to the SFTP.

References:

• Salesforce Marketing Cloud Query Activity
• Salesforce Marketing Cloud Data Extract Activity

To transform the date and time 'Data_Enrolled' from Daylight Savings time and fall back one hour, the developer should use the following AMPscript function:

%%=DateAdd(Data_Enrolled, -1, 'H')=%%

This function subtracts one hour from the 'Data_Enrolled' date and time.

References:

• Salesforce Marketing Cloud AMPscript Date Functions
• Salesforce Marketing Cloud Documentation

When importing an encrypted file from the Enhanced FTP server, you need to move the file to the Safehouse first, and then decrypt it within the Safehouse.

• Move to Safehouse: Use a File Transfer activity to move the encrypted file from the Enhanced FTP server to the Safehouse.
• Decrypt in Safehouse: Use another File Transfer activity to decrypt the file within the Safehouse.

To configure an Email Send Logging Data Extension for a new business unit, the recommended approach is to use the SendLog Data Extension Template. This ensures that all necessary fields and configurations are correctly set up to log email send data.

• SendLog Data Extension Template: This template includes predefined fields and settings that are required for logging email sends. Using this template ensures that the data extension is set up correctly for tracking send logs.

To trigger an SMS message to a subscriber using a form published on CloudPages, the developer should use therequestToken and messageContact REST API objects (D). These objects can be used to authenticate and send the SMS message programmatically when the form is submitted.

References:

• Salesforce Marketing Cloud MobileConnect API
• Salesforce Marketing Cloud REST API

The error message "Cannot Perform 'Post' on objects of type 'SentEvent'" indicates that theSentEventobject is not updatable via the SOAP API. TheSentEventobject is typically read-only and is used for tracking purposes.

• Read-Only Object: TheSentEventobject is used to log events and is not designed to be modified via API calls. This is why attempts to perform POST operations on it will result in an error.