Free Salesforce Marketing-Cloud-Developer Practice Exam with Questions & Answers | Set: 3

To update Contact data stored in a Data Extension using the REST API, the Data Extension must be in anAttribute Group (A). This is necessary because the REST API interacts with Contact data through Attribute Groups, which organize Data Extensions and their relationships within Contact Builder.

References:

• Salesforce Marketing Cloud REST API
• Contact Builder and Attribute Groups

The newly created data model in Contact Builder can be used for segmentation in the following applications:

• Email Studio (A)- Email Studio can use data extensions and attribute groups from Contact Builder for segmentation.
• Journey Builder (C)- Journey Builder can leverage the data model created in Contact Builder for creating targeted journeys and audience segments.

References:

• Salesforce Marketing Cloud Contact Builder
• Journey Builder Data Integration

To retrieve which subscribers were sent a particular email using the Marketing Cloud SOAP API, the developer should use theSentEvent (C)SOAP API object. This object records the event when an email is successfully sent to a subscriber.

References:

• Salesforce Marketing Cloud SOAP API
• SentEvent Object

To create a query that aggregates clicks grouped by the language of the recipient, the developer needs to use Data Views that store subscriber and click information. The required Data Views are:

• _Subscribers (A)- This Data View contains information about subscribers, including their profile attributes such as language.
• _Click (D)- This Data View contains information about click events for email messages, which can be used to aggregate clicks.

The query would join these Data Views on a common identifier (e.g., SubscriberKey) and group the results by the language attribute.

References:

• Salesforce Marketing Cloud Data Views
• SQL Reference Guide

To identify all subscribers who were sent Job ID 420 but did not click any links, the developer should use a SQL statement that selects subscribers from the _Sent Data View where the Job ID is 420 and excludes those who are found in the _Click Data View. The correct SQL statement is:

SELECTs.SubscriberKeyFROM_Sent sLEFTJOIN_Click cONs.SubscriberKey=c.SubscriberKeyANDs.JobID=c.JobIDWHEREs.JobID='420'ANDc.SubscriberKeyISNULL

This query performs a left join between the _Sent and _Click data views and filters the results to include only those subscribers who do not have a corresponding click record.

References:

• Salesforce Marketing Cloud Data Views
• SQL Join and Subquery Documentation

In Marketing Cloud, theContact Keyshould be represented as a Text data type, even if it is a numeric value. This is because using the Text data type avoids issues related to numeric value formatting and allows for greater flexibility in handling the values.

TheHTTPGet2andHTTPPost2functions in AMPscript allow you to include additional headers, such as an OAuth token, in your HTTP requests. These functions provide more flexibility for specifying custom headers compared to the standardHTTPGetandHTTPPostfunctions.

• Example:

SET @header = 'Authorization: Bearer your_oauth_token' SET @response = HTTPPost2("https://example.com/api", @header, "data=example")

AMPscript is evaluated in the following order before an email is sent:

• Subject Line: Evaluates AMPscript in the subject line first.
• HTML Body: Evaluates AMPscript within the HTML body of the email.
• Text Body: Evaluates AMPscript within the text body of the email.

This order ensures that any dynamic content or personalization logic is correctly applied in all parts of the email.

In the provided AMPscript, theIFstatement checks the length of the@pointvariable and sets@valueaccordingly. Sincex = 'Tacos'has a length of 5, it meets the first conditionLength(@point) > 1, which sets@valueto 1. Subsequent conditions are not evaluated because the first condition is already true.

• AMPscript IF-ELSEIF Example:

%%[ SET @point = RequestParameter('x') SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point) > 2 THEN SET @value = 2 ELSEIF Length(@point) > 3 THEN SET @value = 3 ELSEIF Length(@point) > 4 THEN SET @value = 4 ENDIF ]%%

For a weekly promotional send, the marketer can use:

• Sendable Data Extension: These are standard data extensions that are configured for sending and contain the necessary fields like Email Address and Subscriber Key.
• Salesforce Data Extension: These are data extensions that are synchronized with Salesforce objects and can be used for sending emails.