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Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Exam with Questions & Answers | Set: 7

Questions 61

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as theydownload the white papers. What is the best way to achieve this?

Options:
A.

Create a form and enable progressive profiling

B.

Create a form handler and enable progressive profiling

C.

Create a form handler for each white paper

D.

Create a form per white paper andenable progressive profiling

Questions 62

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

Options:
A.

Export the submission report & Import

B.

Run completion Action on form Request a demo with action assign to user

C.

Run completion Action on form Request a demo with action notify Admin

D.

Run an automation rule to assign based on the « Request demo » Submission & prospect status field

Questions 63

Selectthree available Marketing Cloud Account Engagement Editions

Options:
A.

Marketing Cloud Account Engagement Growth

B.

Marketing Cloud Account Engagement Plus

C.

Marketing Cloud Account Engagement Professional

D.

Marketing Cloud Account Engagement Advanced

E.

Marketing Cloud Account Engagement Ultimate

F.

Marketing Cloud Account Engagement Standard

Questions 64

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is requiredbefore records will begin syncing?

Options:
A.

Salesforce B2B Integration user must be created.

B.

User sync must be enabled in Marketing Cloud Account Engagement.

C.

The Salesforce connector must be unpaused.

D.

Salesforce fields must be synced to Marketing CloudAccount Engagement fields.

Questions 65

One of LenoxSoft's goals is to effectively useengagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

Options:
A.

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

B.

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

C.

Run a Dynamic List where the criteria is "Prospect Time Created Daysago is greater than 90".

D.

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

Questions 66

Which are true about Marketing Cloud Account Engagement Recycle Bin

Options:
A.

Items in the recycle bin don't count toward usage limits

B.

If you delete a campaign, the prospects associated with the campaign remain in the system tagged with thedeleted campaign

C.

Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted

D.

A deleted prospect is restored when the Salesforce record it's syncing with isundeleted

E.

Tags are deleted permanently and don't appear in the recycle bin

F.

Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

G.

Content files are permanently deleted and cannot be undeleted, butthey are listed in the recycle bin

Questions 67

"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

What is the best way to allow sales to accomplish this?

Options:
A.

Add contacts to the program's Campaign as campaign members.

B.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

C.

Use the Add to Listcompletion action on forms.

D.

Use the Add to Nurture action on page layouts.

Questions 68

What type of fields are not supported by the Marketing Cloud Account Engagement sync

Options:
A.

Geolocation

B.

Lookup Relationship

C.

Date/Time

D.

Time

E.

Text Area (Rich)

F.

Date/Time

G.

Formula

Questions 69

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

Options:
A.

Only users with an Administrator user role will be able to change the prospect field value.

B.

The record that was last updated sets the field value for a synced prospect.

C.

Only 200 records per day can be updated to overwrite the "Opted Out" field value.

D.

Opting out a prospect in Salesforce or MarketingCloud Account Engagement deselects the "Do Not Email" field upon sync.

Questions 70

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:
A.

Kiosk/Data Entry Mode

B.

ReCAPTCHA

C.

"Not you?" Link

D.

Progressive Profiling

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