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Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Exam with Questions & Answers | Set: 6

Questions 51

Which are Actions Available with Salesforce Connector (Choose three)

Options:
A.

Add to Salesforce campaign

B.

Assign prospect to queue

C.

Assign prospect via Salesforce active assignment rule

D.

Create a Salesforce event

E.

Delete a Salesforce task

Questions 52

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

How should this be configured?

Options:
A.

Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

B.

Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

C.

Create one Salesforce user connectedto one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

D.

Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

Questions 53

The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.

How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

Options:
A.

Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

B.

Create an automation rule set to match all with the criteria of Product Interest form completed and

Country field equal to United States with an action to assign prospects.

C.

Add a completion action to the Product Interest form to assign prospects only if their Country field is

United States.

D.

Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Questions 54

A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.

What should be created to notify the assigned user?

Options:
A.

Segmentation rule based on the form submission

B.

Automationrule based on the form submission

C.

Dynamic list based on the form submission

D.

Completion action on the form submission

Questions 55

LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.

How should a consultant recommend setting this up?

Options:
A.

Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.

B.

Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

C.

Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

D.

Create both a landing pageand form using the enhanced landing page experience.

Questions 56

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud AccountEngagement prospects?

Options:
A.

Send an automated operational email to all prospects.

B.

Send Engage emails to all prospect who are opted in.

C.

Send a list email to all prospects who are opted in.

D.

Send an operational email to all prospects.

Questions 57

How many Engagement Programs can run at one time

Options:
A.

Always 100

B.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud AccountEngagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

C.

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

D.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Questions 58

LenoxSoft productis setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoftuses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studiothat can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would yourecommend to LenoxSoft?

Options:
A.

Build automation rules add criteria as Contact as blank add action as notify assigned user

B.

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

C.

Build dynamic list add criteria as Contact as blank add action as notify assigned user

D.

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Questions 59

LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?

Choose 2 answers

Options:
A.

The sum of total conversions from the form and landingpage reports.

B.

The Engagement Dashboard in B2B Marketing Analytics.

C.

The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

D.

The total submissions reflected on the form report in Marketing Cloud AccountEngagement.

Questions 60

Can Marketing both Import and Export Prospects?

Options:
A.

True

B.

False

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