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Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Exam with Questions & Answers | Set: 5

Questions 41

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

Options:
A.

Authentication provides legal protection against email abuse complaints.

B.

Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

C.

Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

D.

Authentication ensures the company's sending IP will not appear on blocklists.

Questions 42

You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

Options:
A.

Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.

B.

Create a website form that submits the details to thecommunity site and integrate it with a Marketing Cloud Account Engagement form handler.

C.

Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.

D.

Create a Marketing Cloud Account Engagementform and via completion actions submit the details to the community site.

Questions 43

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

All new leads from the event should be evenly distributed to their Chicago Sales User Group.

What would be the optimal sequence to meet these requirements?

Options:
A.

Run an automation rule for each user in the Chicago Sales User Group to "Assignprospect to user"

based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

B.

. A Import prospects and add to "ChicagoEvent" list > Run an automation rule to "Assign prospect to

user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

C.

Run an automation ruleto "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -

Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

Questions 44

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.

Which two steps should be completedso their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?

Choose 2 answers

Options:
A.

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

B.

Have each team member log in and reference the dashboard in the Analytics Studio app.

C.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

D.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Questions 45

LenoxSoft has a training portal for customers. AMarketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement ProgramWhat steps should Lenoxsoft take to achieve these requirements?

Options:
A.

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

B.

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List

C.

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

D.

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List

Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

Questions 46

LenoxSoft has a Marketing Cloud Account Engagementform on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

What method should be used to only add valid email addresses to their list moving forward?

Options:
A.

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

B.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

C.

Edit the completion action on the form to only add to the list if the email address is valid.

D.

Use the list to send a permission pass email and remove all hard bounces.

Questions 47

LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit(BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.

How would user A accomplish this?

Options:
A.

Instruct the user in the European BU to take a screenshot and email it to them toreview.

B.

Use the BU switcher in the North America BU to switch to Europe.

C.

Create a custom user role in the European BU with access to the folder the program is in.

D.

Log out of the North American BU and log into the European BU to review the program.

Questions 48

Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to theRenewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Options:
A.

Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."

B.

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

C.

Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

D.

Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notifyassigned user."

Questions 49

LenoxSoft would like to send outnon-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account.They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Options:
A.

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of USCAN-SPAM laws.

B.

After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

C.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in theirrequest to enable operational email sending that it is for non-marketing purposes.

D.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Questions 50

LenoxSoft recentlyenabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.

Which Campaign Influence Attribution model should they reference to understand this?

Options:
A.

First Touch Model

B.

Even Attribution Model

C.

Last Touch Model

D.

Salesforce Model

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