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Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Exam with Questions & Answers | Set: 2

Questions 11

LenoxSoft's Salesforce org uses various record types fortheir business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

Options:
A.

Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

B.

Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

C.

Manually assign all prospects in Marketing CloudAccount Engagement and verify the Salesforce connector

D.

Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

Questions 12

A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.

What is considered true about using B2BMA with business units?

Options:
A.

The app will create unique datasets for each business unit.

B.

There is an option to create a unique app for each business unit or one joined app for all business units.

C.

Each business unit can only have one associated B2B Marketing Analytics app.

D.

Each dashboard will have an option to filter by business unit.

Questions 13

How manyscheduled Engagement Programs is it possible to have

Options:
A.

5

B.

3

C.

10

D.

15

Questions 14

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Options:
A.

Completion action

B.

Dynamic list

C.

Segmentation rule

D.

Automation rule

Questions 15

Select available Webinar Connectors

Options:
A.

Webex

B.

WebinarJam

C.

ReadyTalk

D.

GoToWebinar

E.

Demio

F.

ClickMeeting

Questions 16

How often does Marketing Cloud Account Engagement check for changesin Salesforce

Options:
A.

5 minutes

B.

1 hour

C.

2 minutes

D.

10 minutes

Questions 17

Select all available User Email Preferences

Options:
A.

Send daily prospect activity emails (for my prospects)

B.

Send daily prospect activity emails (for all prospects)

C.

Send daily prospect assignment emails

D.

Send daily visitor activity emails

E.

Send an email when a prospect is assigned

F.

Send starred prospect activity alerts

G.

Send weekly search marketing email (sent on Mondays)

Questions 18

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads thatmeet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based onthose requirements, which steps should Lenoxsoft prioritize to replicate their process?

Options:
A.

Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

B.

Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

C.

Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

D.

Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to SalesforceCampaign

Questions 19

What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

Options:
A.

Phone

B.

Text

C.

Number

D.

You can't do this

Questions 20

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

What actions should be taken to ensure they can report onthe statistics in Salesforce?

Options:
A.

Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

B.

Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

C.

Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

D.

Create a form to gate each white paper > add completion actions: add toSalesforce campaign and assign to user

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