LenoxSoft isin the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generationcampaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
The sales team wants marketing to automatically nurture current customers whoare up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
Which two actions could a user take when importing prospects into MarketingCloud Account Engagement?
Choose 2 answers
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight onwhether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at theprospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
Do hard bounces need to be removed from lists
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
PDF + Testing Engine
|
---|
$66 |
Testing Engine
|
---|
$50 |
PDF (Q&A)
|
---|
$42 |
Salesforce Free Exams |
---|
![]() |