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Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Exam with Questions & Answers | Set: 3

Questions 21

LenoxSoft isin the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Options:
A.

Develop dynamic content based on lead fields.

B.

Convert all existing leads into contacts to tie to accounts.

C.

Identify attributes of thekey accounts they want to target.

D.

Create all contacts as campaign members in one campaign.

Questions 22

LenoxSoft is considering moving from a shared IP address to a dedicated IP address.

What requirement would support advising them to move to a dedicated IP?

Options:
A.

LenoxSoft sending a quarterly emails to 100,000 prospects

B.

LenoxSoft's database growing by 500,000 prospects

C.

LenoxSoft creating 20 new Engagement Programs

D.

LenoxSoft sending more than 100,000 emails a month

Questions 23

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generationcampaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

Options:
A.

Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

B.

Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

C.

Marketing Cloud Account Engagement will give you content ideas for each landing page.

D.

Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Questions 24

LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.

Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

Options:
A.

Set the sender of the email as a specific user.

B.

Set the sender of the email as a custom CRM user.

C.

Set the sender of the email as the account owner.

D.

Set the sender of the email as the assigned owner.

Questions 25

The sales team wants marketing to automatically nurture current customers whoare up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers

Options:
A.

Make a suppression list for the program.

B.

Make a repeating engagement program.

C.

Make a recipient list for the program.

D.

Make a segmentation rule for the program.

Questions 26

Which two actions could a user take when importing prospects into MarketingCloud Account Engagement?

Choose 2 answers

Options:
A.

Assign prospects to an existing user

B.

Create new custom fields and populate field values

C.

Permanently delete prospects

D.

Undelete matching prospects from the Recycle Bin

Questions 27

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight onwhether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

Options:
A.

Enable Send daily visitor activity emails; Enable Send daily prospect activityemails (for my prospects).

B.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

C.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

D.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Questions 28

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at theprospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

Options:
A.

Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

B.

Enable Kiosk mode on the Marketing Cloud Account Engagement form

C.

Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

D.

Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Questions 29

Do hard bounces need to be removed from lists

Options:
A.

True

B.

False

Questions 30

What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

Options:
A.

The code is generated from a Salesforce campaign

B.

Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

C.

Cookies will always expire after 10 years

D.

Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

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