Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Exam with Questions & Answers

What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement toperform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

There is Custom Field Type in Marketing Cloud Account Engagement called Date

LenoxSoft mentions that theywould like to invest in a content strategy but is afraid they don't have the resources. What do you

advise?

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to beautomatically added to a specific engagement program for future up-selling.

What process would accomplish this in Marketing Cloud Account Engagement?

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make surethe newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.

What import method should be recommended?

Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

It is recommended that Email PreferenceCenter should use more than one page level depth