Free CIMA E3 Practice Exam with Questions & Answers | Set: 4

Communication is a critical element of the Organizational change process. Communicating the change vision is a component of Kotter's eight steps to transforming Organizations.

Which of the following statements support Kotter's component 'Communicate the change vision'?

Select ALL that apply.

OP and QR are the only two providers of electricity in country S. The demand for electricity is price-inelastic; customers regard electricity as essential and therefore demand does not change significantly if its price changes. However, customers will readily switch suppliers to obtain lower prices.

Applying game theory, select the correct long-term revenue impact for each company for each of the following pricing decisions:

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.

According to the BCG matrix. A's business unit would be classified as which of the following?

BCD manufactures a well known breakfast cereal, the 'Weetyflake'. As a result of a steady slow down in the market growth of this product in its home country in the last five years, BCD is considering a number of possible strategic directions.

Select the label which best describes each of the strategic directions being considered by BCD.

BBB operates a small chain of coffee shops within Country X. a mature economy in northern Europe. BBB was established 20 years ago and currently employs over 150 staff in 25 shops located in major towns and cities throughout Country X. BBB attracts a wide range of customers, who are attracted by its extensive menu of coffee products and food Customers can either consume their purchases within the shop or can take their purchases away.

Which THREE of the following external environmental changes would have the greatest impact on BBB in the next three years?

Which of the following is a direct external change trigger?

AAA manufactures and sells a range of travel suitcases. One model, the 'Executive'  has seen sales growth of around 3% for the last two years, following strong growth since its introduction eight years ago. This slow down in the 'Executive' sales growth is largely due to AAA's competitors offering products in direct competition with the 'Executive'. AAA has therefore had to reduce its price to match those of its major competitors. AAA has also recently upgraded the features of the 'Executive' model to include a variety of different colours and materials. It has also launched a marketing campaign to promote the benefits of the 'Executive' model against its competitors products.

Which stage of the product life cycle has the 'Executive' model of suitcases reached?

GGG is a successful airline and has a proven record in successfully exploiting the resources it obtains Which of the following might create an additional Core Competence for GGG?

DDD is a company which publishes paper-based books. In the last 10 years DDD has seen a steady decline in its sales. Last month, one of its major customers, a large chain of high street bookshops announced that it would be closing as a result in declining sales in the paper-based book market. The Board of DDD has therefore announced that in order to survive, it must re-focus the business upon the developement of electronic books, which will require a significant investment in new technology and staff training. However, some staff will be made redundant as part of this process. The Board of DDD has stated that it will reward staff who actively embrace the change process.

Which of the activities below would occur within the 'Unfreeze', 'Change' or 'Refreeze' stage of Lewin's three-stage model?

Which TWO of the following statements are NOT characteristics of a robust 'coaching climate'?