Free Salesforce CRT-550 Practice Exam with Questions & Answers | Set: 4

To take their built audience and serve personalized content based on a field in the data extension without coding experience, Northern Trail Outfitters should use Dynamic Content Blocks. Dynamic Content Blocks are blocks that allow marketers to create personalized content based on rules and filters without coding. Dynamic Content Blocks can use subscriber attributes or behaviors from data extensions, lists, or journeys as criteria for displaying different content blocks or images. References:https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_blocks.htm &type=5

A journey that allows re-entry after exiting can be used to have a periodic, dynamic newsletter send to a set data extension that changes from day-to-day. A journey with this setting can admit contacts into the journey multipletimes as long as they meet the entry criteria. The View As Web Page link will not be broken when the audience is refreshed daily because the link is based on the Job ID and Subscriber ID, which are unique for each send. References: https://help.salesforce. com/s/articleView?id=sf.mc_jb_journey_settings.htm&type=5https://help.salesforce.com/s/articleView?id=sf.mc_es_view_as_a_web_page_link.htm &type=5

The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The_BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribersin their Marketing Cloud account and their unsubscribe data for child business units. References: https://help.salesforce.com/articleView?id=sf.mc_as_data_view_subscribers.htm &type=5https://help.salesforce.com/articleView?id=sf.mc_as_data_view_businessunitunsubscribes.htm &type=5

SSH key authentication is a method of authenticating FTP users using SSHkeys instead of passwords. SSH keys are more secure than passwords because they are encrypted and do not expire or need to be changed periodically. By requesting SSH key authentication to be enabled for their FTP user and creating an SSH key in key management, NTO can upload data files to Marketing Cloud using SFTP without having to update their file transfer script on the data warehouse each time a password changes and without compromising security. References: https://help.salesforce.com/articleView?id=s f.mc_overview_enable_ssh_key_authentication_for_ftp_users.htm&type=5https://help.salesforce.com/articleView?id=sf.mc_overview_create_ an_ssh_key_in_key_management.htm&type=5

To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. References: https://help.salesforce.com/s/articleView?id=sf.mc_a s_query_activity.htm&type=5https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm &type=5

To connect relational data into their journey without overloading the entry data, Northern Trail Outfitters should use Data Designer. Data Designer is a tool thatallows marketers to create attribute groups that link different data sources in Contact Builder. This way, they can access relational data in decision splits and other journey activities without having to include all the data in the entry source data extension. References:https://help.salesforce.com/s/articleView?id=sf.mc_co_data_designer.htm &type=5

Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, andoptimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends.References: https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/ https://help.salesforce.com/articleView?id=sf.mc_dtm_datoram a.htm&type=5

To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based onattributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter. References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_sources.htm &type=5https://help.salesforce.com/s/articleView?id=sf.mc_co_attribute_groups.htm &type=5

To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for differentcampaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks. References:https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm &type=5

To inject contacts into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by an update contactactivity to a Boolean field on anengagement data extension in journey A, and query the engagement data extension for journey B injection. An engagement split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. An update contact activity is an activity that allows marketers to update contact attributes or data extension fields based on journey data. A query activity is an activity that allows marketers to retrieve data from data extensions using SQL queries. References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_update_contact_activity.htm &type=5https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm &type=5