Free Salesforce CRT-550 Practice Exam with Questions & Answers | Set: 2

To pull data from the SendLog for troubleshooting based on email address without coding experience, Northern Trail Outfitters should filter data using a Filter Activity on SendLog DataExtension. A Filter Activity is an activity that allows marketers to create filtered data extensions based on criteria and conditions without coding. A SendLog Data Extension is a custom data extension that captures send-time values for each subscriber in an email send. References: https://help.salesforce.com/s/articleView?id=sf.mc_as_filter_activity.htm &type=5https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm &type=5

Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. References:https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm &type=5

To ensure there’s a limit to the number of times a particular image asset can be chosen for a customer, NorthernTrail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period. For example, a fatigue rule can prevent anasset from being selected more than once in 14 days. References:https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_co ntent_selection_fatigue_rules.htm&type=5

To queryMarketing Cloud for send data across SMS, Push, and email, Northern Trail Outfitters should use _Send Data Views. Data Views are system-generated tables that store tracking and system data for different channels and platforms in Marketing Cloud. _Send DataViews contain information about email sends, SMS sends, and push sends across different business units and accounts. References:https://help.salesforce.com/s /articleView?id=sf.mc_as_data_view_send.htm&type=5

How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channelpreference. Determining engagement can help segment the audience and target the most relevant customers for the offer. References: https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm &type=5https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_metrics.htm &type=5

To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-responsemessage template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers toperform complex tasks within messages, such as inserting data into a data extension. References: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm &type=5https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm &type=5

To set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud, Northern Trail Outfitters should have an external system to receive and confirm callback and subscriptions. Callbacks are notifications that Marketing Cloud sends to an external system when certain events occur, such as message failures or bounces. Subscriptionsare requests that specify which events and messages an external system wants to receive callbacks for. References:https://dev eloper.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/transactional-messaging-api.htm

MobileConnectDemographics is a data source that is supported to personalize SMS messages. MobileConnect Demographics is a system-generated attribute group that contains information about mobile subscribers, such as phone number, locale, status, keyword, and source. This information can be used to insert personalization strings or AMPscript variables into SMS messages. References: https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_demographics.htm &type=5https://help.salesforce.com/s/articleView?id=sf.mc_moc_personalize_an_sms_message.htm &type=5

To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is thedata that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes. References:https://help.salesforce.com/s/arti cleView?id=sf.mc_jb_entry_data.htm&type=5

To process the correct subscribers who are added to a data extension via API for a monthly payment reminder journey, Northern Trail Outfitters should use Contact Evaluation > Evaluate new records only. Contact Evaluation is a setting that defines how contacts are evaluated for entry into a journey based on their entry source. Evaluate new records only is an option that allows only new records that are added to the entry source after the journey is activated to enter the journey. References:https://help.salesforce.com/s/articleVi ew?id=sf.mc_jb_contact_evaluation.htm&type=5