Free Salesforce CRT-550 Practice Exam with Questions & Answers | Set: 3

To evaluate if a customer has made a purchase after entering the journey, a Data Relationship or Data Designer is needed to relate the master data extension and the purchase data extension. Then, a Decision Split activity can use Entry Data orContact Data to check the purchase status. Automation Studio activities are not needed for this process. References: https://help.salesforce.com/articleView?id=sf.mc_co_data_relationships.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_co_data _designer.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm &type=5

One of the considerations for upgrading Marketing Cloud Connect to Multi-Org is that once an account is upgraded to Multi-Org, it cannot be turned off. This means that the account will permanently have separate integrations for each businessunit and Salesforce org, and some features may not work as expected in Multi-Org mode. References:https://help.salesforce.com/articleView?id=s f.mc_co_multi_org_account_considerations.htm&type=5

To send an email confirming opt-in when someone signs up for their emails via a form ontheir website, a triggered send data extension can be used to capture the form data and deploy the email. The triggered send data extension can be linked to a triggered send definition that contains the email creative and settings. The developer can use the SOAP or REST API to trigger the email from the website form, and the marketing team can change the email creative without involving the developer. References: https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_sends.htm &type=5https://help.salesforce.com/s/articleView?id=sf.mc_es_create_triggered_send_data_extension.htm &type=5

To create a task on Contact and Lead records for follow up when someone has not opened five emails in a row, a scheduled automation can be used to run a SQL query activity that selects thesubscribers who meet this criteria from the _Open data view and inserts them into a data extension. The data extension can then be used as an entry source for ajourney that has a task activity to create the task in Sales Cloud. References: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_open.htm &type=5https://help.salesforce.com/s/articleView?id=sf.mc_jb_task_activity.htm &type=5

 To integrate Marketing Cloud with their existing point-of-sale system in order to email purchase receipts to their customers, Northern Trail Outfitters should use MuleSoft Anypoint Platform. MuleSoft Anypoint Platform is a tool that allows marketers to connect and integrate different systems and applications using APIs and connectors. MuleSoft Anypoint Platform can help transform and map data between different formats and protocols, such as JSON and SOAP.References:https://www.mulesoft.com/platform/anypoint-platform

To capture and categorize email Not Sent events and insert them into a data extension using Automation Studio, Northern Trail Outfitters should use the following order of activities:

• Data Extract with the Tracking Extract type. This activitywill extract tracking data, such as Not Sent events, from Marketing Cloud and place a zipped file in the Safehouse.
• File Transfer from Safehouse. This activity will move the zipped file from the Safehouse to an Enhanced FTP location.
• File Transfer unzip.This activity will unzip the file and place it in an Enhanced FTP location.
• Import File. This activity will import the file into a data extension.

Data Extension Extract is not a valid extract type for tracking data. SQL Query is not an activity that can insert data into a data extension from a file. Data Factory Utility is not a valid activity in Automation Studio. References: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_file_transfer_activity.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm &type=5

 To simplify the sending process using Marketing Cloud with as little additional setup as possible, the customer should create a journey and use Salesforce Data and the Reports object as the entry source. This will allow them to use their existing complex reports in Sales Cloud as criteria for injecting contacts into the journey and sending them emails. References:https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm &type=5

• How many API calls are expected to be made at peak hourly rate? This question will help determine if they have enough API limits and bandwidth for importing large volumes of data via REST API into Marketing Cloud. The REST API has limits on how many requests can be made per hour per account based on license type and edition.
• Why do they require 10 years’historical data in Marketing Cloud? This question will help determine if they have a valid business case and use case for importing large volumes of historical data into Marketing Cloud. Depending on their marketing objectives and strategies, they may notneed 10 years’ historical data in Marketing Cloud, which could reduce their storage needs and costs.

What time of day are the API calls made is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, asit does not affect how data is imported or processed. Whether someone needs to be notified if an error happens on import is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affecthow data is imported or processed. References: https://help.salesforce.com/s/articleView?id=sf.mc_overview_large_data_extensions.htm &type=5 https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/using_the_rest_api.htm

QUESTIONNO: 138

Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.

What should the consultant consider when building dynamiccontent rules?

A. Create a custom list and add all fields required for personalization.

B. Standardize field naming across all sendable data extensions.

C. Create a synchronized data extension to keep all fields required for personalization up-to-date

D.Build rules before uploading the respective content.

Answer: D

A consideration that should be made when building dynamic content rules is that rules should be built before uploading the respective content. Dynamic content rules are rules that define whatcontent should be displayed based on subscriber attributes or behaviors. Dynamic content rules should be created before uploading content blocks or images into Content Builder, as they cannot be edited after content is uploaded. References:https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_rules.htm &type=5

The number of business units that NTO needs to purchase depends on several factors, such as the number of brands or geographies they operate, the need for data or content segregation between them, and the number of Marketing Cloud users they have or plan to have. These factors affect the complexity, scalability, and cost of their account hierarchy and governance. The number of Sales Cloud sandboxes or testing/development business units are not directly related to the number of business units they need to purchase, but rather to their testing and deployment strategy. References: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm &type=5https://help.salesforce.com/articleView?id=sf.mc_co_best_practices_for_creating_a_business_unit_structure.htm &type=5

To automate a weekly SMS message to contacts who have a birthday that week, the Refresh Mobile Filtered List activity can be used to update the filtered list based on the birth date criteria. The Outbound Send activity can then be used to send the SMS message to the contacts in the filtered list. References: https://help.salesforce.com/s/articleView?id=sf.mc_moc_refresh_mobile_filtered_list.htm &type=5https://help.salesforce.com/s/articleView?id=sf.mc_moc_outbound_send.htm &type=5