Free WGU Information-Technology-Management Practice Exam with Questions & Answers | Set: 3

Understanding CRM Phases:

CRM systems encompass phases such as reporting, analyzing, and predicting to support business operations and decision-making.

The predicting phase uses historical data to forecast future trends, behaviors, or requirements.

Application in the Scenario:

The inventory manager is using CRM data to forecast how much inventory to pre-order for a sales promotion, aligning with the predicting phase.

This involves evaluating past sales trends and customer behaviors to anticipate demand.

Why Other Options Are Incorrect:

Option B (Defining): This phase does not exist in CRM processes.

Option C (Reporting): Reporting provides data summaries but does not forecast future needs.

Option D (Analyzing): Analyzing focuses on identifying patterns but stops short of prediction.

References:

CRM Process Phases – Gartner

"Predictive Analytics in CRM" – Salesforce

Protecting Against Technological Obsolescence:

Rapid technological advancements can render existing tools or processes obsolete.

Staying updated helps organizations mitigate risks and ensure sustainability.

Providing Strategic Advantage:

Understanding technological trends enables innovation and provides a competitive edge.

This knowledge helps organizations predict market shifts and align their strategies accordingly.

Why Other Options Are Incorrect:

Option C: Maintaining the current manufacturing rate is operational and not directly tied to technological evolution.

Option D: Reducing labor costs might be a result of technological evolution but is not the primary reason for understanding it.

References:

"Technological Evolution and Strategic Advantage" – Gartner

IT Obsolescence Risk Mitigation – MIT Technology Review