Free Salesforce User-Experience-Designer Practice Exam with Questions & Answers | Set: 7

Voice and tone are two aspects of writing that affect how the reader perceives and responds to the content. Voice is the consistent expression of the writer’s or the brand’s personality, values, and attitude. Voice reflects who the writer or the brand is, and what they stand for. Tone is the variation of the voice depending on the context, audience, and purpose of the content. Tone is the way in which the writer or the brand speaks to the reader, and how they convey their emotions, intentions, and expectations. Tone can change depending on the situation, the message, and the reader’s needs and feelings12.

For example, at Salesforce, we have a voice that is friendly, helpful, and empowering. We use simple, clear, and conversational language that shows our respect and appreciation for our customers, partners, and community. We also use humor, metaphors, and storytelling to make our content engaging and memorable. However, our tone can vary depending on thetype and goal of the content. For instance, when we write instructional content, such as Trailhead modules or user guides, our tone is more informative, instructive, and supportive. We use active voice, imperative mood, and positive feedback to guide the learner and encourage their progress. When we write promotional content, such as blog posts or social media posts, our tone is more persuasive, enthusiastic, and inspiring. We use rhetorical devices, emotional appeals, and calls to action to attract the reader and motivate them to take action34.

Therefore, a UX Designer would differentiate between voice and tone by understanding that voice reflects personality, and tone is the way in which one speaks. References: Voice and Tone - Lightning Design System, How To Create a Voice and Tone Program For Your Brand | Salesforce, Learn Why We Write the Way We Do Unit | Salesforce Trailhead, Write for Trailhead Unit | Salesforce Trailhead

The three standard Salesforce objects that should be used in this experience are:

• Lead: A lead is a person who has shown interest in the company’s products or services, but has not yet been qualified as a potential customer. Leads can be captured from various sources, such as web forms, referrals, events, or marketing campaigns. Leads can store information such as name, email, phone, company, and status. Leads can be converted into accounts, contacts, and opportunities when they are ready to buy.
• Contact: A contact is a person who is associated with an account and has a role in a sales process. Contacts can store information such as name, email, phone, title, and address. Contacts can be related to multiple accounts, opportunities, cases, activities, and other objects. Contacts can be used to track the communication and interaction history with the customers.
• Opportunity: An opportunity is a sales deal that is in progress or has been closed. Opportunities can store information such as name, amount, stage, probability, close date, and owner. Opportunities can be linked to accounts, contacts, products, price books, quotes, contracts, and other objects. Opportunities can be used to forecast revenue, manage sales pipeline, and track sales performance.

References:

• Standard Objects
• Leads and Opportunities
• Contacts

Keyboard navigation is a way of interacting with a web application using only the keyboard, without a mouse or a touch screen. Keyboard navigation is essential for users who have visual impairments, motor disabilities, or other accessibility needs. Keyboard navigation also benefits users who prefer to use the keyboard for efficiency or convenience. One of the aspects of keyboard navigation that can be tested for accessibility is the tabbing order, which is the order in which elements on a page receive focus when the user presses the Tab key. The tabbing order should be logical, meaning that it follows the natural reading order of the page and the expected user workflow. A logical tabbing order helps users navigate the page easily and intuitively, without skipping or repeating elements. A logical tabbing order also helps screen readers announce the elements in a meaningful sequence. Therefore, testing the tabbing order for logic is a way of verifying keyboard navigation for accessibility. The other options are not related to keyboard navigation. Keyboard actions do not provide audio feedback by default, although some screen readers may have this feature. Actionable items are not highlighted in a specific color, although they may have a visible focus indicator, such as a border or an outline, to show which element has focus. The color of the focus indicator is not a factor for keyboard navigation, as long as it is distinguishable from the background. References: Keyboard Shortcuts, Use Lightning Experience with a Screen Reader, Accessibility in LWR Sites