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Free Salesforce Data-Cloud-Consultant Practice Exam with Questions & Answers

Questions 1

A Data 360 Consultant created a calculated insight that can be seen when ' Segmenting On ' Individuals on the segmentation canvas but not Unified Individual. What is the reason for this?

Options:
A.

The consultant doesn ' t have the correct permissions to see the calculated insight for Unified Individual segments.

B.

The calculated insight is missing a relationship to the Unified Individual data model object (DMO).

C.

The data space for the Unified Individual is different than the Individual data model object (DMO).

D.

Calculated insights can ' t be used for the Unified Individual data model object (DMO).

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Questions 2

A customer has multiple data sources and needs to match and reconcile data about individuals into a single unified profile. Which feature should the Data 360 Consultant recommend for the customer?

Options:
A.

Identity Resolution

B.

Data Consolidation

C.

Data Cleansing

D.

Harmonization

Questions 3

Northern Trail Outfitters wants to run a multi-step marketing campaign where customers receive different offers based on a strict priority hierarchy. The marketing team needs to ensure that each customer is assigned to only one segment to avoid sending overlapping promotions. Which feature should a Data 360 Consultant recommend to meet these requirements?

Options:
A.

Exclusion Rules

B.

Nested Segment Logic

C.

Waterfall Segmentation

D.

Sequential Segment Membership

Questions 4

A customer service manager wants to implement generative AI in Salesforce to help agents answer customer inquiries. They are concerned that the AI might give generic or inaccurate responses if it doesn ' t have access to the company ' s internal knowledge and data. Which Salesforce Data 360 feature should help ensure the AI provides accurate, contextually relevant answers by using internal data?

Options:
A.

Disabling vector embeddings to increase the accuracy of generative model processing

B.

Automatically converting unstructured data into structured Salesforce records

C.

Retrieval Augmented Generation (RAG) to ground AI prompts with relevant internal data

D.

Replacing all structured data with AI-generated insights

Questions 5

An organization wants to give users the ability to identify and select text attributes from a picklist of options. Which Data 360 feature should help with this use case?

Options:
A.

Data harmonization

B.

Value suggestion

C.

Transformation formulas

D.

Global picklists

Questions 6

Northern Trail Outfitters uploads new customer data to an Amazon S3 bucket on a daily basis to be ingested in Data 360. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Options:
A.

Calculated Insight > Refresh Data Stream > Identity Resolution

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Refresh Data Stream > Identity Resolution > Calculated Insight

D.

Identity Resolution > Refresh Data Stream > Calculated Insight

Questions 7

What is a reason to create a formula when ingesting a data stream?

Options:
A.

To concatenate files so they are ingested in the correct sequence

B.

To remove duplicate rows of data from the data stream

C.

To add a unique external identifier to an existing ruleset

D.

To transform a datetime field into a date field for use in data mapping

Questions 8

A Data 360 Consultant has been asked to help a customer implement Data 360 to improve their customer experience. They have identified four potential use cases. Which scenario represents the most appropriate initial use case based on Salesforce implementation best practices?

Options:
A.

Implementing a complex, sub-second web personalization engine using 15 disparate third-party data streams with varying schemas

B.

Moving 20 years of legacy transaction data into Data 360 to reduce storage costs in their primary CRM org

C.

Redefining the global identity resolution rules for 1 billion records across 12 global regions simultaneously without a specific departmental pilot

D.

Consolidating three systems (Sales, Service, and Marketing Cloud) to provide a " Single View of the Customer " for high-tier support agents

Questions 9

How does Data 360 handle an individual ' s Right to Be Forgotten?

Options:
A.

Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

B.

Deletes the specified Individual and records from any data model object/data lake object related to the Individual

C.

Deletes the specified Individual record and its Unified Individual Link record

D.

Deletes the specified Individual and records from any data source object mapped to the Individual data model object

Questions 10

Northern Trail Outfitters (NTO) wants to connect its B2C Commerce data with Data 360 and bring 2 years of transactional history into Data 360. What should NTO use to achieve this?

Options:
A.

Sales Order object ingestion

B.

Sales Product object ingestion

C.

B2C Commerce Starter Bundles plus a custom extract

D.

B2C Commerce Starter Bundles

Certification Provider: Salesforce
Exam Name: Salesforce Certified Data 360 Consultant (Data-Con-101)
Last Update: May 30, 2026
Questions: 95