Free Salesforce Advanced-Cross-Channel Practice Exam with Questions & Answers | Set: 3

Understanding SSO and its Importance:

SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.

Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.

Super User Role:

Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.

Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.

Other Roles and Their Limitations:

B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.

C. Custom User:Custom User roles are defined with specific permissions. While youcouldtheoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.

D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.

In Summary:

Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by theA. Super Userrole.

 Understanding Send Time Optimization (STO):

Purpose:STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.

How it Works:STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.

 STO Send Time Logic:

Prediction Window:STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.

Send at Predicted Hour:The email is sent during that predicted hour.

It's not immediate:STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.

It's not within the first minute of the next hour:STO determines a specific hour, not just the start of the next hour.

It's not necessarily within the next hour:The predicted hour could be several hours away, depending on the subscriber's engagement history.

 MobileConnect Demographics:

MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).

 Available Data Fields (Standard):

A. City:The city associated with the contact's mobile number or address.

B. Region:The region (state, province, etc.) associated with the contact.

D. First Name:The contact's first name (if captured during opt-in or data import).

Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.

 Why Other Options Are Incorrect:

C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.

E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.