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Free Adobe AD0-E307 Practice Exam with Questions & Answers | Set: 2

Questions 11

A large target population spans multiple age groups. The Business Practitioner needs to create a control group with 10% from each age group.

What is the most efficient method to create the control group?

Options:
A.

Use a query activity to query the target population and another query activity to obtain the desired control group. Then use an exclusion activity to get the exclusive target.

B.

Modify the target population query to not include the control group.

C.

Use a query activity to obtain the target population and send to a split activity to remove each age group with record count limitation set as random.

D.

Use the out of the box control group functionality with Random Sampling and Data Grouping.

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Questions 12

A Practitioner is using the default data model.

When personalizing based on gender, how many versions of the content should the Practitioner create?

Options:
A.

four

B.

three

C.

two

D.

one

Questions 13

A Business Practitioner’s subscription report shows low loyalty.

Which three methods should the Business Practitioner use to improve subscription loyalty? (Choose three.)

Options:
A.

offer compelling content

B.

use double opt-in process

C.

reduce the frequency of deliveries

D.

remove the un-subscription link

Questions 14

An additional workflow is needed for a campaign. Which step should a campaign business practitioner take to meet this requirement?

Options:
A.

Click the add new workflow icon from the targeting and workflow tabs

B.

Add to the existing workflow instead of creating another workflow

C.

Add additional workflows as a technical workflow and add a note to the campaign on where to find them

D.

Create a new campaign because more than one workflow cannot be added

Questions 15

A query returns 0 records for a specific date. What is the most efficient method to determine what dates exist

in the table?

Options:
A.

Use SQL, query the database or open the files being imported

B.

Use a split process to parse out dates

C.

Click on the “Distribution of values” button in the query.

D.

Go to the schema to view the data

Questions 16

What are two reasons to include the email address when importing a list of contacts? (Choose two.)

Options:
A.

to meet legal requirements

B.

to update the primary key field

C.

to send a confirmation email

D.

to populate the reconciliation key

Questions 17

A Practitioner has customized a delivery for men, women and unspecified gender values. A proof personalized

to each gender segment is then required to be sent to an approver prior to the delivery phase. What is the

efficient way to accomplish this?

Options:
A.

Specify a Target for the proofs with the Targeting mode set to "Substitution of the address" and specify the

approver for a recipient in each of the gender segments.

B.

Specify an approver in the Recipient table via the Target mapping directly.

C.

Create three different deliveries for each of the gender segments and define the same approver for each delivery.

D.

Specify a Target for the proofs with the Targeting mode set to "Substitution of the address" and specify the approver for a recipient using Random profile.

Questions 18

What should a campaign business practitioner add to a workflow that needs an additional data appended to

target population?

Options:
A.

Add a list update to the workflow

B.

Add a data import step to the workflow

C.

Add an enrichment to the workflow

D.

Add an intersection to the workflow

Questions 19

A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions

for each recipient.

Which method should be used to obtain this result?

Options:
A.

In the complementary information section, add data of the type 'Data linked to the filtering dimension'.

B.

In the complementary information section, add data of the type 'Data of the filtering dimension'.

C.

In the advanced tab, add an Initialization Script.

D.

Switch the targeting and filtering dimension and add aggregate columns to get the transactions.

Questions 20

During a testing phase, a Campaign Business Practitioner needs to send the test emails to a personal email addresses to see how they look in the inbox. The Campaign Business Practitioner is NOT in the recipient

table. How should the Campaign Business Practitioner perform this task?

Options:
A.

Pick any email address and use the preview to see what it looks like

B.

Go through the standard process for adding recipients

C.

Type the address into the “To:” section

D.

Add the email to a seed list