Free Adobe AD0-E327 Practice Exam with Questions & Answers

To minimize the coding effort every time a similar request is made, the business practitioner should A. Create a Predefined Filter.

A Predefined Filter is a saved query that can be used to retrieve a specific set of data on a regular basis. The Predefined Filter can be created with the specific conditions that the business practitioner needs to access, such as quarantined addresses, untargeted recipients, a specific age range, etc. The Predefined Filter can be saved and reused every time a similar request is made, minimizing the coding effort.

When a business practitioner needs to access a specific set of data under consistent conditions, creating a Predefined Filter is the most efficient approach. Predefined Filters in Adobe Campaign allow users to save a set of criteria that can be reused across different campaigns and workflows. This saves time and effort as the practitioner does not have to recreate the conditions every time they need to access this data set. The filters can be applied to various campaign activities without additional coding, making it a convenient solution for recurring data access needs.References:This recommendation is based on the functionality of Predefined Filters in Adobe Campaign Classic, which allows for the reuse of common criteria in multiple campaign activities.

Adobe Campaign allows you to create and execute workflows that automate various processes and tasks for your campaigns. You can also monitor and troubleshoot workflows using different methods1.

To display the result of activities on their outbound transitions, followed by the label of the result as defined in the activity properties, you need to use the Display progress information option. This option is available in the workflow properties (General tab) and it enables you to view additional information on each transition such as number of records processed, label of result, etc2.

In Adobe Campaign, to display the result of activities on their outbound transitions, along with the label of the result as defined in the activity properties, the operator can enable the "Display progress information" option. This option provides visibility into the workflow's progress and helps to debug or analyze the workflow's behavior by showing the count and content of records being passed from one activity to another.References:The option to display progress information is a feature within Adobe Campaign Classic's workflow management that aids in monitoring and diagnosing the flow of data within campaign workflows.

The metric that identifies how many of the targeted recipients opened a delivery in the Tracking Indicators report is Distinct opens for the population reached. Therefore, option B is the correct answer.

The other options are:

• Sum of opens for the population reached: This metric identifies the total number of opens for the population reached.
• Distinct clicks for the population reached: This metric identifies the total number of clicks for the population reached.
• Recipient clicks for the population reached: This metric identifies the total number of clicks for the population reached, but only counts one click per recipient.

 Atypology rules are business rules that allow you to perform checks and filtering on your message before sending it. You can design and apply four types of typology rules: Filtering, Capacity, Pressure and Control2.

To configure a monthly email newsletter so that subscribers that are considered minors never receive them, you need to use a Filtering rule. This type of rule allows you to exclude one part of the message target according to criteria defined in a query, such as age or date of birth2. You can also use predefined filtering rules or create your own custom ones.

a web form is a set of fields that enables you to collect data from visitors on your website1. You can define the layout of your web form by using templates (style sheets) that determine how the form will be displayed3.

An input form is a type of content that lets you create and edit data in Adobe Campaign2. You can use input forms to design messages, create workflows, manage lists, etc2.

A contentForm is an attribute that specifies the type of input form used to edit an element4. For example, type=“contentForm” means that the element can be edited using a content editor.

To avoid leaving a workflow in a paused state during development or testing, adding a Stop activity ensures that the workflow is forcibly stopped after all the activities have been processed. Additionally, adding an End activity at the end of a workflow is a standard practice for defining a clear endpoint, after which the workflow will not proceed. Both these activities help prevent workflows from remaining in an unintended paused state. It's important to use these activities as they are designed to provide a clean termination of the workflow's execution.References:These recommendations are based on standard practices within workflowmanagement in automation systems like Adobe Campaign Classic, where Stop and End activities are common features.

In scenarios where a customer wishes to trigger emails based on the customer journey and wants consolidated delivery statistics, a recurring delivery is appropriate. This type of delivery repeats at specified intervals, which can align with the frequency dictated by the customer journey stages. By pulling content from the delivery template, the practitioner ensures consistency in the email content across different sends while benefiting from the cumulative statistics that a recurring delivery provides, allowing for a consolidated view of delivery performance over time.References:Recurring deliveries are a feature within Adobe Campaign Classic that allows for the repeated sending of a delivery on a set schedule, which is useful for consistent communications and consolidated reporting.

Adobe Campaign allows you to create and customize web forms that can be integrated into your website or landing page. You can also translate your web forms into multiple languages depending on the different regions2.

To achieve the requirement of building a web form that can be translated to multiple languages, you need to set the option Translate to Yes in Localization tab of your web form properties. This will enable you to select the design and display languages for your web form. You can also use the system dictionary to translate system strings such as labels and buttons2.

In Adobe Campaign Classic, to create a web form that supports multiple languages, it is essential to utilize the platform's localization features. By setting the 'Translate' option to 'Yes' in the form's Localization settings, the form can support translations for different languages. This approach allows for the web form content to be managed in various languages, and the correct language version can be displayed to the user based on their region or browser settings. The localization process involves creating language-specific versions of the form's labels, instructions, and messages.References:This is based on the standard functionality of localization and internationalization in web forms, which is a common feature in web development and content management systems, including Adobe Campaign Classic.

To send a follow-up email two hours later to the recipients who did not open the initial email, the workflow activities needed are:

• Query: Create a query to identify the recipients who did not open the initial email.
• Email!: Create an email delivery activity to send the initial email.
• Wait: Add a wait activity to wait for two hours.
• Enrichment: Add an enrichment activity to update the delivery logs with the delivery status.
• Email2: Create a second email delivery activity to send the follow-up email.
• End: Add an end activity to end the workflow.

https://www.indeed.com/career-advice/interviewing/email-follow-ups

To set up a workflow that sends a follow-up email to recipients who did not open the initial email, the following steps are necessary: First, a Query activity to identify the recipients, followed by the initial Email1 activity. After the first email is sent, a Wait activity delays the workflow for two hours. Next, an Enrichment activity is used to determine which recipients did not open the Email1, likely by checking open status from the tracking logs. Finally, the second email (Email2) is sent to those unresponsive recipients, and the workflow ends. The Enrichment activity is essential here as it helps to refine the target segment based on the behavior (email opens) related to the first email.References:The process is based on common email marketing practices and the use of workflows in marketing automation platforms like Adobe Campaign Classic, where Wait and Enrichment activities are standard components for managing time-based actions and recipient behavior.

Adobe Campaign allows you to create queries that filter recipients based on various criteria, such as their profile attributes, delivery properties and tracking logs. You can use queries to segment your audience and target specific groups of recipients for your campaigns2.

To achieve the requirement of sending a follow-up email delivery to those customers who did not open the previous delivery labeled “New Offers”, you need to create a query that filters recipients based on their product, package, delivery label and tracking logs. You need to use the Tracking Logs (trackingLog) dimension and check if it does not exist for each recipient. This means that there is no tracking information for opening or clicking on links in the previous delivery3.

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing-the-tracking-logs.html?lang=en

For the insurance company to send a follow-up email to customers who did not open the "New Offers" delivery, the practitioner needs to identify customers who have both 'Car' and 'PackageA' and who were sent the initial email but did not open it. The correct logic would be to select recipients based on product and package criteria and then check whether there is an absence of tracking logs for opens, indicating that the email was not opened. The expression "Tracking Logs (trackingLog): do not exist" serves this purpose by filtering out all recipients who have an open event in their tracking logs for the specified delivery.References:This explanation is derived from the standard practice of tracking recipient interactions in email marketing campaigns, where tracking logs are used to determine opens, clicks, and other recipient actions.