Free Salesforce MCE-Dev-201 Practice Exam with Questions & Answers | Set: 2

To optimize a query activity that is currently timing out, a developer can use the following strategies:

Use Primary key(s) on fields used in joins (C) - Ensures that the join operations are efficient by utilizing indexed fields.

Use intermediate tables to stage data (D) - Breaks down complex queries into simpler steps, improving manageability and performance.

Only update records that have changed since last execution (E) - Reduces the amount of data processed by focusing only on changes since the last query run.

To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:

Query Activity - To query and gather the data from the Send, Click, and Open Data Views.

Data Extension Extract - To extract the queried data from the data extension and prepare it for transfer to the SFTP.

AMPscript is evaluated in the following order before an email is sent:

Subject Line: Evaluates AMPscript in the subject line first.

HTML Body: Evaluates AMPscript within the HTML body of the email.

Text Body: Evaluates AMPscript within the text body of the email.

This order ensures that any dynamic content or personalization logic is correctly applied in all parts of the email.

Salesforce AMPscript Evaluation Order

The Contact Delete feature can be used within an Enterprise 2.0 account from the Parent account (B). This ensures centralized management and compliance with organizational data governance policies.

The SubscriberKey is the appropriate parameter to use when appending data to links via the Web Analytics Connector. This parameter uniquely identifies subscribers across all sends and ensures accurate tracking of subscriber behavior.

Subscriber Key: A unique identifier for a subscriber that remains consistent across all data extensions and sends.

Salesforce Web Analytics Connector

For a data extension to be selected for journey entry in Journey Builder, it must be configured for sending. This configuration ensures that the data extension is recognized as a source for sending communications.

Configure for Sending: When creating or editing a data extension, ensure that it is set as "Sendable." This involves specifying the appropriate fields for sending, such as Subscriber Key and Email Address.

Salesforce Journey Builder Data Extension Configuration

To build out a series of CloudPages that will interact with several REST APIs, the developer should use SSJS (Server-Side JavaScript) (C). SSJS is supported in Marketing Cloud and provides robust capabilities for interacting with external APIs, handling HTTP requests, and processing data.

The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.

Salesforce Event Notification Service

To automate the process of importing encrypted files from an external CRM, the following actions should be included:

File drop to the SFTP Import directory: Place the encrypted files in the SFTP Import directory to trigger the automation.

File transfer activity to the Safehouse for decryption: Move the encrypted files to the Safehouse for decryption, ensuring the data is securely handled.

Import definition to the necessary data extension: After decryption, import the data into the relevant Data Extension for use in marketing sends.

Salesforce File Drop Automations

Salesforce File Transfer Activity

Salesforce Import Activity