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Free Marketo MCE Practice Exam with Questions & Answers | Set: 2

Questions 11

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.

Where can the scores be adjusted?

Options:
A.

Setup

B.

Email Script

C.

Smart List

D.

My Tokens

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Questions 12

What form field type can be used to capture URL parameters?

Options:
A.

Input Masking Fields

B.

Hidden Form Fields

C.

Dynamic Form Fields

D.

Anonymous Form Fields

Questions 13

Which three token types can be used to insert a date into an email? (Choose three.)

Options:
A.

Rich Text

B.

Date

C.

Calendar File

D.

Number

E.

Text

F.

Score

Questions 14

The communication limits for your Marketo instance are as follows:

MCE Question 14

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.

Which statement is true?

Options:
A.

Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

B.

Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

C.

Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

D.

Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

Questions 15

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.

Which form property should be edited?

Options:
A.

Mask Input

B.

Visibility Rules

C.

Validation Message

D.

Field Type

Questions 16

A marketer’s CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.

How should this be done?

Options:
A.

Use Mark Input to display the abbreviation while storing the full state

B.

Store the full state in “Stored Value” and the abbreviation in “Display Value” on the form field settings

C.

Store the full state in “Display Value” and the abbreviation in “Stored Value” on the form field settings

D.

Use Mark Input to display the full state value while storing the abbreviation

Questions 17

Which type of score should sales look at to identify purchasing authority?

Options:
A.

Demographic

B.

Engagement

C.

Account

D.

Behavioral

Questions 18

A marketing manager needs to create a program to use when gating content on the company website.

Which two channel type combinations are appropriate for this activity? (Choose two.)

Options:
A.

An Engagement program with channel Content

B.

An Email program with channel Gated Content

C.

A Default program with channel Email

D.

A Default program with channel Gated Content

E.

A Default program with channel Web Form

Questions 19

A marketer wants the country field values in a database to be standardized.

What can a marketer do to achieve this?

Options:
A.

Use a Smart Campaign to update non-standard values

B.

Create a new custom field

C.

Assign a default value to all new leads

D.

Create static lists for each country

Questions 20

What is a reason to include a text version with an HTML one when sending an email?

Options:
A.

Including a text version makes it more likely for people to click.

B.

Text emails have higher delivery rates than HTML.

C.

Text emails offer a better user experience than HTML.

D.

Some email clients can only receive text emails.

Exam Code: MCE
Certification Provider: Marketo
Exam Name: Marketo Certified Expert Exam
Last Update: Jul 14, 2025
Questions: 75

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