Free Marketo MCE Practice Exam with Questions & Answers

Which two asset types can be used in an engagement program stream? (Choose two.)

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.

What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company’s pricing page.

Which rule logic should be used when setting up the Smart List?

Where is the setting to enable Progressive Profiling when designing a form found?

The marketing manager wants to compare year-over-year lead generation.

Which report type delivers this information?

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

A lead is deemed sales ready.

What is an appropriate method to communicate this to sales?

A company has never done lead scoring before and wants to build a scoring model.

Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.

Answer options may be used more than once or not at all.

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.

What would be the best way to accomplish this?

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.

How can the URL of the landing page be changed?