Master the Salesforce Certified Marketing Cloud Email Specialist (WI24) Marketing-Cloud-Email-Specialist Exam with Confidence!

 An automation that imports subscriber data regularly and updates key data extensions is what NTO should create as a good first step to add automation to its email marketing. This automation will help NTO keep its subscriber data up-to-date and consistent across different data extensions. It will also enable NTO to use this data for segmentation, personalization, reporting, etc. An automation that deletes old data extensions, emails, and reports may be useful for cleaning up unused assets, but it is not directly related to email marketing. An automation that contains several recurring emails and decisioning points may be too complex for a first step and may require more planning and testing.

 Implement an SAP with Private Domain and a Dedicated IP is thecorrect answer. An SAP (Sender Authentication Package) is a feature that enables you to use your own domain in your email links, images, and reply addresses. A private domain is a domain that is exclusive to your account and not shared with other customers. A dedicated IP is an IP address that is assigned only to your account and not shared with other customers. By implementing an SAP with a private domain and a dedicated IP, you can improve your sending reputation and deliverability by ensuring that youremails are authenticated and not affected by other customers’ sending practices. You can learn more about this in the [Email Deliverability] module on Trailhead.

 Auto-Suppression lists are lists of subscriberswho should not receive certain types of emails, such as promotional or transactional emails. Auto-Suppression lists can be configured for different send classifications, such as Commercial or Transactional, and can be applied to specific sender profiles ortheentire account. By configuring an Auto-Suppression list for the Commercial classification, the marketer can ensure that the group of subscribers will not receive any promotional emails sent with that classification.

An API Event Entry Source is the best option to enter a subscriber into a journey as soon as they submit a form hosted by a third-party vendor. An API Event Entry Source allows a journey to be triggered by anexternal system or application using a REST API call. The API call can includesubscriber data that can be used in the journey. A CloudPages Entry Source or a Contact Event Entry Source would not work for this scenario, as they require the form to be hosted on a CloudPage or a Marketing Cloud landing page.

Data filters are low-code tools that can be used to create segments based on criteriaapplied to data extensions. They can be used to filter subscribers by age, opt-in status, or any other attribute. Filtering the .csv file before import is not a low-code option, and writing a query is a code-based option.

Journey Builder is the tool that allows marketers to create and manage customer journeys across multiple channels and touchpoints.Journey Builder can also perform A/B testing and random splits to test different versions of messages and paths. [Source: Trailhead]

Utilizing exit criteria for the journey is a way to simplify the journey that has a decision split prior to every email send to remove certain subscribers from the journey. Exit criteria can define when contacts should exit the journey based on specific conditions, such as unsubscribing or making a purchase. This will eliminate the need for multiple decision splits on the journey canvas. [Source: Trailhead]

The tag that NTO should add to the HTML element to differentiate the links is linkname1. Linkname is an attribute that allows NTO to assign a custom name to each link in their email, which can help them track and measure the performance of each link type2. By using linkname, NTO can seehow many clicks each image, text, or URL link received in their email reports3. For example, NTO can use linkname like this:

<a <a href="href=“https://www.nto.com”">href=“https://www.nto.com” linkname=“logo” > </a> href=“https://www.nto.com” linkname=“text” > Click here to visit our website </a> href=“https://www.nto.com” linkname=“url” > https://www.nto.com </a>

Conversion is not the correct answer, as it does not help differentiate the links. Conversion is an attribute that allows NTO to track and measure the revenue generated by each link in their email4. By using conversion, NTO can see how much sales each link contributed to their email campaigns5. However, conversion does not affect the name or appearance of the links.

Alias is also not the correct answer, as it does not help differentiate the links. Alias is an attribute that allows NTO to assign a friendly name to each link in their email, which can help them improve their email deliverability and reputation. By using alias, NTO can avoid using long or suspicious-looking URLs that may trigger spam filters or deter subscribers from clicking. However, alias does not affect the tracking or reporting of the links. References := 1: Link Attributes - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email Tracking - Salesforce 4: Conversion Tracking - Salesforce 5: Conversion Tracking Reports - Salesforce : Alias Tag - Salesforce : Email Deliverability Best Practices for Email Studio - Salesforce

 The auto-suppression listis a list of subscribers who should not receive any commercial messages from your account. You can add subscribers to this list manually or automatically based on certain criteria, such as spam complaints. This will prevent the subscriber from receiving further commercial messages from your account.

The marketer should go to From Address Management to see a list of all email addresses and domains that are verified for sending1. From Address Management is a feature that allows the marketer to manage, verify, and import email addresses anddomains that are used as From addresses in email sends1. The marketer can search, filter, and sort the verified email addresses and domains by status, type, and sendability. The marketer can alsoadd new email addresses or domains, send verification emails, set sendable or non-sendable addresses, and delete unneeded addresses1.

Send Classifications is not the correct answer, as it does not show a list of all email addresses and domains that are verified for sending. Send Classifications is a feature that allows the marketer to definethe settings and attributes of an email send, such as the sender profile, delivery profile, CAN-SPAM classification, andpriority2. The marketer can use send classifications to choose from a list of verified email addresses or specify a custom email address as the From address, but they cannot see or manage all the verified email addresses and domains in send classifications.

Domain SSL Certificates is also not the correct answer, as it does not show a list of all email addresses and domains that are verified for sending. Domain SSL Certificates is a feature that allows the marketer to enable SSL encryption for their custom domains, which can improve their email security and deliverability. The marketer can use domain SSL certificates to apply SSL encryption to their authenticated or private domains that are used as From addresses, but they cannot see or manage all the verified email addresses and domains in domain SSL certificates. References := 1: From Address and Domain Verification Checklist - Salesforce 2: Send Classifications - Salesforce : Domain SSL Certificates - Salesforce