Master the Salesforce Certified Marketing Cloud Email Specialist (WI24) Marketing-Cloud-Email-Specialist Exam with Confidence!

Contacts analytics is a report that shows how the cross-channel customer population has changed over time. It can be used to track thegrowth or decline of contacts across different channels, such as email, mobile, or social. Contacts count is a report that shows the total number of contacts in the account. Audience engagement over time is a report that shows how contacts interact with messages over time.

 Adding each send email activity to different steps in an automation ensures that each email is fully sent before the next email begins sending. The automation will wait for the completion of each step before moving on to the next one. Including a verification activity between each step is unnecessary and may cause errors. Adding each send email activity to a single step in an automation will send all emails at the same time.

 Scaling back sending for specific ISPs until the issue subsides can help improve deliverability by avoiding spam complaints and hard bounces. Increasing the frequency of email sending may worsen the deliverability issue by triggering spam filters and irritating subscribers. Broadening segmentation criteria may not help if the content is not relevant or engaging for the audience.

 If you want to test new marketing content based on web conversions, such as orders placed on your website, you should configure Web Conversion as the engagement metric in Path Optimizer. This allows you to track how many subscribers completeda web action after receiving an email from each path. Email Engagement is used to measure opens and clicks on your emails. Manual Engagement is used to manually select the best path based on your own criteria. You can learn more about this in the [Path Optimizer] module on Trailhead.

Scheduling report and emailing file to the director is the correct answer. This option allows you to create a report of sends across all business units using the Email Performance by Business Unit report type in Analytics Builder. Youcan then schedule the report to run daily and email the file (CSV or XLS) to the director or any other recipients. This way, you can ensure the report is sent to the director each day without manually running and exporting the report. Scheduling report andemailing the link to download is not a valid option, as this option only allows you to email a link to access the report online, not to download the file. Scheduling report to export as a web page is not a valid option either, as this option only allows you to export the report as a web page, not to email it. You can learn more about this in the [Email Reporting Tools] module on Trailhead.

The Email Performance by Domain report is an out-of-the-box report thatprovides information on the email performance of different domains, such as Gmail, Yahoo, Outlook, etc. The report can show metrics such as sends, deliveries, opens, clicks, bounces, unsubscribes, etc., for each domain. The report can also show the percentage of each metric compared to the total number of sends. This report can help marketers understand how different domains handle their emails and refine their sending methods accordingly.

 Removing thebounced addresses before the next send is a best practice to uphold the sender reputation and avoid being marked as spam. Bounce rates above 10% are considered high and can negatively affect the deliverability and engagement of email campaigns. [Source: Trailhead]

Einstein Messaging Insights provides warningsand advice automatically about email sends using artificial intelligence. It analyzes email performance data and identifies issues and opportunities for improvement. Einstein Copy Insights is a tool that helps generate and optimize email subject lines using natural language processing. Einstein Email Recommendations is a tool that helps deliver personalized product recommendations based on customer behavior and preferences.

Create CloudPages to collect and subscribe users is the correct answer. CloudPages is a feature that allows you to create web pages and landing pages using Marketing Cloud tools and data. You can use CloudPagesto collectinformation from users who visit your pages from social channels, such as Facebook or Twitter, and subscribe them to your email lists or data extensions. You can also use CloudPages to create preference centers, profile centers, or unsubscribe pages for your email subscribers. You can learn more about this in the [CloudPages Basics] module on Trailhead.

A SQL Query is a tool that allows marketers to manipulate and filter data from data extensions using SQL statements. A SQL Query can be used to find customers who have purchased a camping tent or foldout camperin the last week and exclude those who have a ‘silver status’. A Filter Definition is a tool that allows marketers to create filters based on attributes or measures from data extensions. A Filter Definition can be used to apply the SQL Query results to thedata extension that contains all customer transactions within the last 90 days. A Journey Builder Entry Source is a tool that allows marketers to define the audience for a journey based on data extensions, filters, or events. A Journey Builder Entry Source can be used to select the filtered data extension as the entry source for the campaign.