Free Adobe AD0-E406 Practice Exam with Questions & Answers | Set: 2

Name: How to Pass AD0-E406 Exams
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SKU: ad0-e406
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Questions 11

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

Options:

Find a metric that is impacted positively by the change, and make this the primary metric.

Segment the results by new and returning visitors, and compare their usage.

Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.

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Questions 12

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.

Which audience criteria should be recommended for this activity?

Options:

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

Questions 13

In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created.

What must be done to fix this issue?

Options:

Change the activity type.

Rebuild activity.

Implement the experience changes on-site.

Questions 14

When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors’’, and "All Visitors", the following occurs:

The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.

What might be causing this behavior? (Choose two.)

Options:

The Business Practitioner previously qualified for the "All Visitors' Experience.

The Business Practitioner's geo location does not match conditions for 'US Visitors".

"All Visitors' n a higher priority Experience.

All Audiences must be mutually exclusive, so this Activity is invalid.

Questions 15

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

Options:

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

Questions 16

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.

How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

Options:

Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

Create audience with QA query parameter, then attempt to qualify by browsing the site.

Questions 17

In which two channels must Target Form-Based Experience Composer be used? (Choose two.)

Options:

Emails

Kiosks

Single-page application

Post login pages

Questions 18

An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?

Options:

Network

Visitor Profile

Custom

Questions 19

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

Options:

Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

Be less specific with the change: do not list the decrease in the exact number of form fields.

Questions 20

An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.

What approach should be used to debug the implementation?

Options:

Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.

Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.

Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.