Free Adobe AD0-E406 Practice Exam with Questions & Answers

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.

What is a likely cause of this problem?

An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.

Which KPI can be determined if there is a negative impact from the pop-up?

A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.

Which traffic allocation option should be suggested for this scenario?

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

An e- com me tee company wants to test a new layout on a product page.

To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.

Which type of audience rule should the BP use?

An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A. The following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.

What can be concluded for the test?