Free Adobe AD0-E208 Practice Exam with Questions & Answers | Set: 2

The Fallout visualization can show a conversion percentage over 100% if the success event can be fired outside of the specified funnel order. For example, if a visitor completes a purchase before viewing a product, the purchase event will still be counted in the fallout even though it happened before the product view event.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#over-100-percent-conversion

When changing the Fallout visualization from Eventual Path to Next Hit, the report shows only the conversions that happened in the immediate next hit after each step. If the report shows zero visitors across the report, it means that none of the visitors completed the fallout as a next step conversion.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#next-hit-vs-eventual-path

The proper way to create a segment of traffic that started on the page “Facebook App Home” and accessed the “Home Page” in Analysis Workspace is to click on the Internal Menu of the Components project, then on New Segment, and create a segment of a VISIT container with entry page equals “Facebook App Home” AND page equals “Home Page”. This will ensure that the segment captures only the visits that meet both criteria within the same visit. Clicking and selecting “Home Page” and “Facebook App Home” in the table and creating a segment from selection will not work, as it will create a segment of a HIT container with page equals “Home Page” OR page equals “Facebook App Home”, which is not what is required. Clicking on the Main Menu Components and creating a new segment of a VISITOR container with entry page equals “Facebook App Home” AND page equals “Home Page” will not work either, as it will capture visitors who met both criteria across different visits, which is also not what is required.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace.html?lang=en#creating-a-segment-from-a-table

The values displayed in the table are only product orders that have been purchased both two months ago and last week. This is because when a date range is applied at both the panel level and the metric level, the resulting date range is the intersection of both date ranges. In this case, since the panel date range is two months ago and the metric date range is last week, only the data that falls within both date ranges will be shown.

References: https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en#date-range-intersection

A valid use of a segment as a touchpoint in a Fallout Visualization is to use a visit-based segment as a touchpoint inside a visit-context Fallout Visualization. This means that the segment will apply to the entire visit and the fallout will show the conversion within the same visit. Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization or using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization are not valid uses, as they will cause mismatched scopes and inaccurate results.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#segment-touchpoints https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#fallout-visualization-scopes