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Free Adobe AD0-E207 Practice Exam with Questions & Answers

Questions 1

A company has a business requirement to capture the following information on the order confirmation page of an ecommerce site:

1. Product Name (in eVar2)

2. Product SKU

3. Product Level Coupon Code (in eVarl)

4. Product Level Discount (in eventl)

A customer visits the site, searches for a smart phone, and purchases an Amaze Touch Pro for $700. The customer receives a discount of $70 by applying coupon code "SUMMER10". On the Order Confirmation page, the SKU appears in the data layer as "atp29

Which s.products syntax should be used?

Which s.products syntax should be used?

Options:
A.

";atp29;1 ;700.00;eVarl =SUMMER10|eVar2=Amaze Touch Pro;event1 =70.00";

B.

";Amaze Touch Pro;! ;700.00;event1 =70.00;eVan =SUMMER10|eVar2=Amaze Touch Pro";

C.

;atp29;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro";

D.

";atp29;l ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro";

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Questions 2

A company "XYZ Corp" has multiple departments and would like to restrict access to data to different business groups based on their own department. What would be the correct ways of restricting the data? (Choose two.)

Options:
A.

Create segments for each department and share the appropriate segment with the analyst.

B.

Create a global report suite with an eVar set to the department then create virtual suites based on that eVar.

C.

Create individual report suites with an eVar set to the site name then create a rollup of the suites.

D.

Create individual reports suites for each department and assign each analyst the access rights.

Questions 3

An Architect needs to track a site feature with a new eVar and make sure that the data is GDPR compliant. The Architect has already configured the new eVar in the Report Suite Admin panel. Which additional task should the Architect perform?

Options:
A.

In existing Report Builder spreadsheets, add the new variable to existing data requests

B.

In the Data Sources panel, add the new variable to any scheduled imports

C.

In the Data Governance Admin panel, add data governance labels to the variable

D.

In the Data Connectors Admin panel, add the new variable to existing Data Connector configurations

Questions 4

A company wants to track their website's usage without visitors seeing which data points are being collected. The following information must be tracked:

• Page names

• Form names

• A counter event for each page of the checkout flow

• s.products populated on each page of the checkout flow

Which approach should the Architect recommend?

Options:
A.

Copy tracking calls from global report suite to site report suite via VISTA Rules

B.

Import web server log data via Data Sources

C.

Send tracking calls using CNAME pointer

D.

Send tracking calls server-side via Data Insertion API

Questions 5

A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.

The Architect adds the following dimensions and metrics to the Measurement Plan:

eVar for Visitor Login Status

eVar for Form Name

Event for Form Starts

Event for Forms Submitted With Errors

Event for Forms Submitted Successfully

Which two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)

Options:
A.

Registration Form Completion Rate

B.

Return Visitation Rate

C.

Registered Visitor Transaction Rate

D.

Registered Visitor Form Start Rate

E.

Unregistered Visitor Registration Form Start Rate

Questions 6

A company is beginning a full re-architecture of their website. They will use Adobe Launch as the tag management system. How should an Architect recommend that the data layer object be generated each time a page is requested?

Options:
A.

Via logic in the tag management system, executed on DOMReady

B.

Via server-side code and included in a <script> block in the page HTMLs <head> section

C.

Via server-side code and included in a tag in the page HTMLs <head> section

D.

Via DOM scraping initialized by a custom external JavaScript file

Questions 7

For an Implementation, the data layer is correctly mapped to the data element in the browser console for eVar1. Also, the Adobe Image request in the Network tab has the value populated correctly for eVar1.

The reporting does NOT have any values for eVar1.

What are three reasons for this issue? (Choose three.)

Options:
A.

Tracking server is incorrect.

B.

prop corresponding to eVar1 is NOT enabled.

C.

eVar1 is NOT enabled in admin settings.

D.

event corresponding to eVar1 is NOT enabled.

E.

eVar1 is set to expire on hit.

F.

Report Suite ID is incorrect.

Questions 8

Which two are standard metrics? (Choose two.)

Options:
A.

Checkouts

B.

event! 0

C.

purchase

D.

Sign-ups

E.

Orders

Questions 9

A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics. The dashboard is

updated weekly.

Which method should an Architect use to extract the data to be used with the dashboard?

Options:
A.

Download Excel from Custom Report

B.

Download CSV from Analysis Workspace Report

C.

Deliver data via FTP through Data Warehouse

D.

Deliver data via FTP through Data Feeds

Questions 10

While preparing for a new analytics implementation for a site, you begin conducting stakeholder interviews. Part of the conversation includes defining KPIs, including custom success events.

Which are two examples of custom success events on a site? (Choose two.)

Options:
A.

cart adds

B.

internal searches

C.

checkouts

D.

form completions

E.

purchases