Free SAP C_C4H22_2411 Practice Exam with Questions & Answers

Smart Insight filtering in SAP Emarsys includes:

Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.

Option C:Correct. Email campaign name allows filtering by specific campaigns.

Option D:Correct. Price amount enables filtering by order value ranges.

Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.

Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/ ).

To send a password reset email in SAP Emarsys, you need to create a trigger that responds to a specific action or event, such as a user requesting a password reset. The correct option is "External Event" because it allows you to define an event (e.g., "Password Reset Requested") that can be triggered via an API call or other external system integration. This event can then be linked to an automation program or email campaign in the Automation Center to send the password reset email.

Option A (Form Settings > Opt-in Invitations and Interests):This is used to manage subscription forms and opt-in preferences, not for triggering emails based on external actions like password resets.

Option C (Channels > Triggered Email):While "Triggered Email" suggests an email sent based on a trigger, this is not a specific data management option in SAP Emarsys. Triggered emails are configured via automation programs or external events, not directly under "Channels."

Option D (Field Editor):This is for managing contact fields in the database, not for setting up triggers.The official SAP Emarsys documentation, specifically the "External Events" section, confirms that external events are used to trigger automated responses like emails based on actions outside the Emarsys platform (e.g., API-triggered password reset requests).References:SAP Emarsys Customer Engagement Help Portal - "External Events" (https://help.emarsys.com/ ).

In SAP Emarsys, to send a password reset email, you need to create aTriggered Emailcampaign that is activated by anExternal Event. An External Event serves as a trigger, initiating the sending of time-sensitive, personalized emails in response to specific user actions, such as a password reset request.​

Steps to Implement a Password Reset Email:

Create an External Event:

Define an external event in Emarsys that will act as the trigger for the password reset email. This event will be called via the API when a user requests a password reset.​

Set Up a Triggered Email Campaign:

Develop an email template designed for password resets.​

Configure a Triggered Email campaign that is linked to the previously created external event.​

Integrate with Your System:

Ensure that your application or website calls the Emarsys external event via the API whenever a user initiates a password reset.​

This setup ensures that the password reset emails are sent promptly and reliably, providing users with the necessary information to reset their passwords.​

For unique contact identification in SAP Emarsys:

Option A:Correct. Email address is a primary unique identifier, widely used.

Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.

Option D:Correct. Emarsys internal ID ensures uniqueness within the platform.

Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared).

Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under "Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/ ).

Automation programs in SAP Emarsys are managed via the Automation Center and Interactions:

Option A:Correct. Interactions are designed for real-time, event-driven programs reacting to customer actions (e.g., abandoned cart), distinct from scheduled Automation Center programs.

Option C:Correct. The Automation Center is ideal for recurring lifecycle campaigns (e.g., welcome series, re-engagement), offering scheduled and structured workflows.

Option B:Incorrect. Automation Center and Interactions have different entry points; Automation Center uses segments or events, while Interactions rely on real-time triggers.

Option D:Incorrect. Automation Center respects opt-in status unless explicitly overridden, ensuring compliance with marketing preferences.The SAP Emarsys Help Portal under "Automation Center" and "Interactions" clarifies these distinctions.References:SAP Emarsys Help Portal - "Automation Center" and "Interactions" (https://help.emarsys.com/ ).

The Sales Data API is preferred for Smart Insight:

Option C:Correct. API submissions are processed faster than file uploads, making data available in the UI (e.g., dashboards) more quickly.

Option A:Incorrect. Column order is predefined in the API schema, not flexible.

Option B:Incorrect. Custom columns are possible but not the primary reason for preference.

Option D:Incorrect. Validation occurs, but "real-time" is not the key benefit over speed of UI availability.The SAP Emarsys Help Portal under "Sales Data API" highlights faster UI integration.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/ ).

SSL certificates in SAP Emarsys secure domains (e.g., for email or Web Channel):

Option A:Correct. A 12-month certificate from a Trusted CA (e.g., DigiCert) is valid and commonly used.

Option B:Correct. A 6-month certificate from a Trusted CA is also acceptable, as validity depends on the CA, not duration.

Option C:Incorrect. SAP Emarsys does not issue or maintain free certificates; clients must provide their own.

Option D:Incorrect. Self-signed certificates are not supported due to security and trust issues.The SAP Emarsys Help Portal under "SSL Configuration" specifies Trusted CA certificates.References:SAP Emarsys Help Portal - "SSL Certificates" (https://help.emarsys.com/ ).

To integrate SAP Emarsys with SAP Customer Data Platform (CDP), the API user must have permissions to manage contact data, as this is a core aspect of the integration:

Option D (contact.create):Correct. This permission allows the API user to create and update contacts, which is essential for syncing contact data between Emarsys and CDP.

Option A:Incorrect. account.create is for managing accounts, not relevant to CDP integration.

Option B:Incorrect. field.view only allows viewing field definitions, not data manipulation.

Option C:Incorrect. campaign.sent is for retrieving campaign data, not contact syncing.The SAP Emarsys API Documentation and CDP integration guide specify contact.create as a key permission for this use case.References:SAP Emarsys API Documentation - "API Permissions" (https://dev.emarsys.com/ ), SAP Help Portal - "SAP CDP Integration".

The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:

Option C (Store Revenue):Correct. Total revenue per store is a key metric.

Option D (Store Purchases):Correct. Number of purchases per store is tracked.

Option E (Average Purchase Value):Correct. Average order value per store is available.

Option A:Incorrect. "New Store Revenue" isn’t a standard metric; it’s just "Store Revenue."

Option B:Incorrect. Refunds are not typically detailed in Store Reporting.The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.References:SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/ ).

Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.

The Email Widget Editor in SAP Emarsys (part of Predict) allows configuration of recommendation widgets:

Option A:Correct. You can adjust the layout (e.g., grid, list) and currency format for displayed prices.

Option D:Correct. You can select which product catalog fields (e.g., title, price) to display.

Option B:Incorrect. Product images are pulled from the catalog, not configured in the editor.

Option C:Incorrect. Language is set at the campaign level, not in the widget editor.The SAP Emarsys Help Portal under "Predict Recommendations" details these options.References:SAP Emarsys Help Portal - "Predict Recommendations" (https://help.emarsys.com/ ).