Free Salesforce B2C-Solution-Architect Practice Exam with Questions & Answers | Set: 5

A. SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud. This can help enable consent and profile management across the clouds by allowing customers to opt-in or opt-out of SMS messages and reflecting their preferences in both Service Cloud and Marketing Cloud. This can also help comply with industry regulations and best practices for SMS marketing. C. Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used. This can help enable consent and profile management across the clouds by allowing customers to update their profile information in B2C Commerce and syncing their changes to Service Cloud. This can also help maintain consistent and accurate customer data across different systems and platforms. References:

• https://help.salesforce.com/s/articleView?id=sf.mc_co_person_accounts.htm&type=5
• https://help.salesforce.com/s/articleView?id=sf.mc_co_implement_marketing_cloud_connect.htm&type=5
• https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_integration.htm&type=5

Field Level Encryption is a feature that allows encrypting data at fieldlevel in Marketing Cloud. It encrypts data at rest to facilitate compliance with data privacy and security regulations. It also allows importing encrypted data into Marketing Cloud and decrypting it at send time.References:https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htm &language=en_US&type=5

Synchronized Data Sources are a feature that allows accessing and integrating data from Sales Cloud or Service Cloud into Marketing Cloud for use in marketing activities. Synchronized Data Sources can help automatethe data synchronization process and ensure that data is consistent and up-to-date across different Salesforce platforms. To ensure the expected data is available within Marketing Cloud, a Solution Architect should utilize Synchronized Data Sources withinMarketing Cloud.

C. Case routing can be configured by configuring Service Cloud’s omni-channel routing feature to route cases to support teams based on the tier level of the customer submitting the case and the availability of agents supporting each tier level. This can help accomplish the goal by ensuring that cases are assigned to the most qualified and available agents based on predefined criteria and rules. D. Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud’s omni-channel routing feature and synchronized back to B2C Commerce and Marketing Cloud. This can help accomplish the goal by maintaining consistent and updated customer data across different systems and platforms. References:

• https://help.salesforce.com/s/articleView?id=sf.service_presence_omnichannel_routing.htm&type=5
• https://help.salesforce.com/s/articleView?id=sf.mc_co_implement_marketing_cloud_connect.htm&type=5
• https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_integration.htm&type=5

QUESTIONNO: 6

An insurance company needs the ability to relate contacts to their workplace to track which services are paid by the employee benefits. Contacts receive emails to notify them of new policy offerings. Agents also need to relate adults in the same household who share access to financial resources and policy information to sign them up for the right policies. Adjusters need the ability to see and respond to claims from anyone in the household. Independent agents need daily access to customer data as well.Customers also need periodic access to claims and policy information for their household. The company also wants to track what data searches are performed by agents and adjusters on the platform to analyze their work.

Which products should a SolutionArchitect recommend in addition to Insurance for Financial Services and Experience Cloud to meet these needs?

A. Shield and Event Monitoring Analytics App, Pardot

B. Digital Engagement, Shield with Splunk, Social Engagement Studio

C. REST API EventMonitoring and Tableau CRM, Marketing Engagement Studio

D. Salesforce Field Service, Shield Encryption at rest. Digital Engagement

Answer: A

A. Shield and Event Monitoring Analytics App, Pardot can help meet these needs by providing enhanced security, compliance, auditing, analytics, and marketing capabilities for the insurance company. Shield can help protect sensitive data with encryption, monitor user activity with event logs, enforce data retention policies with archiving, and comply with industry regulations with field audit trails. Event Monitoring Analytics App can help analyze user behavior, performance, adoption, and usage with prebuilt dashboards and reports. Pardot can help create personalized email campaigns, track customer engagement, automate lead generation, and measure marketing ROI. References:

• https://www.salesforce.com/products/platform/products/salesforce-shield/
• https://www.salesforce.com/products/platform/products/event-monitoring-analytics-app/
• https://www.salesforce.com/products/marketing-cloud/best-marketing-automation-software/