U+ Bank, a retail bank, uses the always-on outbound approach to send outbound messages on different channels such as email, SMS, and push notifications. There are a variety of action flow patterns in use to meet various business and channel integrations requirements.
Due to technical reasons, the bank wants to temporarily suspend sending outbound messages and instead write the selected customers and action details to a database table for later offline processing.
What is the most efficient way to meet this requirement?
Myco, a telecom company, has recently implemented Pega Customer Decision Hub™. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?
U+ Bank's marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want to show offers on a customer's account page if the customer has already received three home loan offers in the last two weeks.
What do you need to define to implement the business requirement?
U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
U+ Bank has recently started using Pega Customer Decision Hub™ to display the first credit card offer, the Standard card, to every customer who logs in to their website.
Which three tasks do you need to perform to implement this requirement? (Choose Three)
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.
The company is introducing a new data plan.
To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)
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