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Salesforce Marketing-Cloud-Account-Engagement-Specialist Dumps Questions Answers

Exam Code: Marketing-Cloud-Account-Engagement-Specialist
Exam Name: Salesforce Marketing Cloud Account Engagement Specialist (SP24)
Last Update: Jun 14, 2024
304 Questions Answers with Explanation Detail
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Salesforce Marketing Cloud Account Engagement Specialist Exam Domains

Main Domains of the Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam:

  • Account Configuration: Setup and configuration of account settings, users, and permissions.
  • Implementation: Understanding of Pardot implementation processes and technical setup.
  • Email Marketing: Creation, execution, and management of email marketing campaigns.
  • Lead Management: Strategies for lead generation, scoring, nurturing, and alignment with sales teams.
  • Personalization: Utilizing dynamic content to personalize customer engagement.
  • Data Management: Best practices for data import, export, segmentation, and maintenance.
  • Reporting & Analytics: Generation of meaningful reports to analyze marketing effectiveness and ROI.

The certification exam assesses a marketer's proficiency in navigating Salesforce's Marketing Cloud Account Engagement platform (formerly Pardot), ensuring they can effectively manage digital marketing campaigns and drive business growth through targeted customer engagement strategies.

Salesforce Marketing Cloud Account Engagement Specialist Exam Target Audience

Who Should Take the Salesforce Marketing Cloud Account Engagement Specialist Exam?

  • Ideal Candidate: Professionals with experience in digital marketing, email campaign management, or CRM who aim to specialize in Salesforce Marketing Cloud Account Engagement.
  • Career Goals: Individuals seeking to validate their expertise and advance their career within marketing automation and customer engagement sectors.
  • Relevant Job Roles: Marketing Automation Specialists, Email Marketing Analysts, Campaign Managers, and CRM Marketers.
  • Industry Segments: Applicable across various industries that utilize Salesforce for marketing and customer relationship management.
  • Desired Knowledge & Skills: A deep understanding of email marketing best practices, data segmentation, analytics, lead nurturing, and the use of Salesforce tools for account engagement.
  • Benchmarking Competence: The certification serves as a professional benchmark indicating proficiency in leveraging Salesforce Marketing Cloud for effective account engagement strategies.
  • Exam Format: The exam consists of multiple-choice/multiple-select questions.
  • Number of Questions: Approximately 60 questions (plus 5 unscored questions).
  • Duration: 105 minutes to complete the exam.
  • Experience with the Salesforce Marketing Cloud Account Engagement (formerly Pardot) platform, typically at least 12 months.
  • Familiarity with basic marketing automation concepts and the B2B marketing landscape.
  • Understanding of Salesforce Marketing Cloud Account Engagement features, functionality, and best practices for use.
  • Hands-on experience creating and implementing marketing campaigns within Marketing Cloud Account Engagement.

Salesforce Retake Policy

Salesforce Marketing Cloud Account Engagement Specialist Exam Retake Policy

  • First Retake: If you fail the exam, you must wait at least 24 hours before retaking it.
  • Subsequent Retakes: After the second failure, you're required to wait a minimum of 14 days before each additional attempt.
  • Annual Limit: You are limited to a maximum of five attempts within a 12-month period, starting from the date of your first attempt.
  • Fees: Each retake is subject to an additional fee. The first retake is discounted, but subsequent retakes will be at full price.

Note: Salesforce policies may change; always verify with the latest vendor information for accuracy.

The Salesforce Marketing Cloud Account Engagement Specialist (formerly Pardot Specialist) certification is valid for a period of one year after successfully passing the exam. To maintain the certification, certificate holders are required to:

  1. Complete the annual Marketing Cloud Account Engagement Specialist maintenance module on Trailhead.
  2. Pay the associated maintenance fee if applicable.

This ensures that certified professionals stay up-to-date with the latest product updates and changes within Salesforce Marketing Cloud Account Engagement.

For those preparing for the Salesforce Marketing Cloud Account Engagement Specialist (SP24) certification, offers a comprehensive suite of study materials designed to help you succeed:

  • PDF Study Guides: These guides provide a thorough review of the exam content, ensuring that you understand key concepts and how they apply in real-world scenarios.
  • Testing Engine: A simulation of the actual exam environment, this tool allows you to practice under test-like conditions, enhancing your time management skills and confidence.
  • Practice Question Banks: With a wide variety of questions mirroring those on the actual exam, these banks are an excellent way to gauge your readiness and identify areas where more study may be needed.

The resources from Examstrack are tailored specifically for the Marketing-Cloud-Account-Engagement-Specialist exam, offering detailed explanations and up-to-date material. By utilizing these tools, students can solidify their knowledge and greatly increase their chances of passing the certification exam on their first attempt.

The recommended study time for the Salesforce Marketing Cloud Account Engagement Specialist (SP24) exam can differ based on various factors. If you have a strong background in marketing cloud concepts, you might require less preparation time. However, if this is a new domain for you, more extensive studying will be necessary.

  • Assess your existing knowledge and experience with Salesforce Marketing Cloud Account Engagement.
  • Determine your study pace - whether you prefer quick, intensive sessions or longer, more gradual learning periods.
  • Consider aiming for at least 60 to 70 hours of study if you're new to the platform or around 30 to 40 hours if you have practical experience and familiarity with the system's features and functionalities.

Remember that these are just estimates; adjust your study plan according to your personal learning style and schedule to ensure thorough preparation.

  • Structured Learning: Organized material with clear learning objectives ensures a comprehensive understanding of the Salesforce Marketing Cloud Account Engagement platform.
  • Efficient Preparation: The inclusion of organized multiple-choice questions and answers enables efficient review and self-assessment, streamlining the study process.
  • Time Management: With structured exam material, candidates can better manage their time, focusing on areas that require more attention for improved readiness.
  • Demonstrated Success: Access to materials that have been associated with high success rates in certification exams builds confidence and directs study efforts effectively.
  • Risk-Free Evaluation: The availability of free demos allows for an assessment of the quality and relevance of the study materials before any commitment is made.

To enroll in the Salesforce Marketing-Cloud-Account-Engagement-Specialist Salesforce Marketing Cloud Account Engagement Specialist (SP24) exam course at, follow these steps:

  1. Visit the website
  2. Navigate to the section dedicated to the Marketing-Cloud-Account-Engagement-Specialist exam.
  3. Review the available materials, including high-quality Dumps Questions Answers, and decide whether you want the PDF version, Testing Engine, or both.
  4. Click on the "Add to cart" button for your desired package: Testing Engine (only), PDF (only), or PDF + Testing Engine.
  5. You will be directed to your shopping cart where you can review your order.
  6. Proceed by choosing your preferred payment method.
  7. Complete the checkout process by providing necessary billing information and confirming your purchase.

Once payment is confirmed, you will receive access to the course materials so you can start preparing for your certification exam.

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Marketing-Cloud-Account-Engagement-Specialist Ratings & Reviews

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Feb 29, 2024
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Marketing-Cloud-Account-Engagement-Specialist Overview

Category Details
Exam Name Salesforce Marketing Cloud Account Engagement Specialist (SP24)
Exam Type Professional
Target Audience Individuals with experience in creating and executing marketing campaigns using Account Engagement features
Duration 90 minutes
Format Multiple-choice and multiple-answer questions
Number of Questions Approximately 60 (Not all questions are scored)
Cost $200 USD
Languages Offered English

Marketing-Cloud-Account-Engagement-Specialist Q&A's Detail

Exam Code:
Total Questions:
304 Q&A's
Single Choice Questions:
221 Q&A's
Multiple Choice Questions:
68 Q&A's

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