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How has the Marketo certification program evolved in recent years?

While there isn't readily available information on the web about the evolution of the Marketo certification program specifically, there are a few possibilities to consider:

Increased Focus on Specializations: Certification programs for marketing automation platforms like Marketo often introduce specializations alongside core certifications. These cater to specific areas of the platform, like marketing channels or campaign management. It's possible Marketo has expanded its program in this way.
Evolving Exam Formats: Certification exams frequently adapt to stay relevant. Marketo might have shifted from purely multiple-choice questions to include scenario-based or case-study questions to assess practical skills.
Keeping Pace with Product Updates: As Marketo rolls out new features and functionalities, the certification program likely keeps pace by incorporating them into the learning materials and exams.