Summer Special 60% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: bestdeal

Effective Study Techniques for the AMA PCM Exam

Questions 1

The place aspect of the marketing mix typically involves interactions between the marketer and _____.

Options:

A.

customers

B.

regulatory bodies

C.

suppliers

D.

customers

E.

advertisers

Buy Now
Questions 2

The process of dividing the market into groups of customers with different needs, wants, or characteristics—who therefore might appreciate products or services geared especially for them—is called _____.

Options:

A.

positioning

B.

targeting

C.

market penetration

D.

market development

E.

market segmentation

Buy Now
Questions 3

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options:

A.

contribute to charities and other social causes.

B.

avoid using coercion with all stakeholders.

C.

avoid knowing participation in conflicts of interest.

D.

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E.

disclose list prices and terms of financing as well as available price deals and adjustments.

Buy Now
Questions 4

Tim, a musician, was embroiled in an online dispute with an airline company. Tim alleged that his guitar was manhandled by the staff and therefore he set up a blog and released two videos in order to convince others not to use the airline. Which stage of the 4E framework is seen in this scenario?

Options:

A.

Educate the customer

B.

Excite the customer

C.

Experience the service

D.

Experience the product

E.

Engage the product

Buy Now
Questions 5

Which of the following is a disadvantage of outdoor marketing?

Options:

A.

It cannot be linked to detailed content.

B.

It is relatively more flexible than newspaper advertising.

C.

It offers reduced chances of repeat exposure.

D.

It is highly expensive.

E.

It offers very limited exposure time.

Buy Now
Questions 6

One of the advantages that price skimming offers over penetration pricing is that:

Options:

A.

competitors cannot enter the market easily.

B.

a firm that sets a high price initially can lower its price easily.

C.

the cost of production decreases with an increase in production capacity.

D.

profits and market share can be built quickly.

E.

it allows a company to target the most price-sensitive segments first.

Buy Now
Questions 7

Maynard Inc., a grocery chain, introduced a new system where customers could shop for groceries while travelling on public transportation. Using their smartphones and screens located on buses and trains, customers were able to order groceries and save time. The groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the _____ component of the marketing mix.

Options:

A.

positioning

B.

price

C.

promotion

D.

product

E.

place

Buy Now
Questions 8

By setting appropriate service standards and measuring service performance, firms can attempt to close a __________ gap.

Options:

A.

seniority

B.

knowledge

C.

standards

D.

delivery

E.

communication

Buy Now
Questions 9

Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?

Options:

A.

Franchising

B.

Licensing arrangement

C.

Strategic alliance

D.

Joint venture

E.

Direct ownership arrangement

Buy Now
Questions 10

CL Foods, a fast-food chain, considers the entire community to be a potential target market. Moreover, the chain has stores in business districts, near schools and colleges and next to ball-parks. CL Foods is using a _____ strategy.

Options:

A.

micromarketing

B.

undifferentiated

C.

concentrated

D.

targeted

E.

focused

Buy Now
Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Jun 23, 2024
Questions: 316

PDF + Testing Engine

$159.99
$64

Testing Engine

$119.99
$48

PDF (Q&A)

$99.99
$40