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Effective Study Techniques for the AMA PCM Exam

Questions 81

An inventory-management system in which the supplier determines the amount of product a retailer needs and automatically delivers the appropriate items is referred to as _____.

Options:

A.

retailer-managed inventory

B.

supply chain inventory

C.

logistics-managed inventory

D.

just-in-time inventory management

E.

vendor-managed inventory

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Questions 82

Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____.

Options:

A.

cohorts

B.

Generation Xers.

C.

baby boomers

D.

Generation Yers

E.

Generation Zers

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Questions 83

In the early 1980s, typical round-trip coach air fares from the East Coast to London were over $500. Then Freddie Laker introduced the

People’s Express, a competing service into Newark at $350. Major airlines matched his price—and continued to do so until they drove

People’s Express out of business. Then prices shot back up to over $500. A lawsuit filed under the Sherman Act resulted in the judgment that the major airlines had explicitly tried to destroy a competitor. The experience of People’s Express is an example of __________ on the part of the major airlines.

Options:

A.

price fixing.

B.

price discrimination.

C.

deceptive pricing.

D.

predatory pricing.

E.

pricing constraints.

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Questions 84

Why don't the majority of customers bother to redeem rebates?

Options:

A.

The discount offered by rebates is not significant enough.

B.

The procedure to redeem a rebate is complex as well as lengthy.

C.

The price cut is not offered directly to the consumers.

D.

The price on the shelf is more than the normal price of the product.

E.

The rebates come with riders such as a minimum purchase.

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Questions 85

Ricardo buys a dental care kit from Sobreno's, a retail store. The kit contains mouthwash, toothpaste, floss, tongue cleaner, and toothbrush in individual boxes with the manufacturers' labeling. The mouthwash comes in a 50-ounce bottle, the toothpaste in a 4-ounce tube, the floss in a small pack, and the tongue cleaner and toothbrush in anti-bacterial wraps. Which of the following from the scenario is a primary package?

Options:

A.

The dental care kit

B.

The floss in its box with the manufacturer's label

C.

The toothpaste in its 100g tube

D.

The anti-bacterial wrap containing the toothbrush and tongue cleaner

E.

The manufacturers' labels on each individual product

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Questions 86

Which of the following is part of the final step in the ethical decision-making process?

Options:

A.

Establishing the advantages and disadvantages of alternative solutions

B.

Identifying the various stakeholders who will be affected by the solution

C.

Identifying the one-off stakeholder who will be affected by the solution

D.

Developing a firm understanding of the real issue at hand

E.

Interacting with stakeholders to generate possible solutions

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Questions 87

_____ represent the collective conception of what communities find desirable, important and morally proper.

Options:

A.

Norms

B.

Values

C.

Morals

D.

Character traits

E.

Organizational cultures

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Questions 88

If an endorser is represented as an actual user of the marketer’s product, the endorsement can only be used as long as:

Options:

A.

the endorser is given free samples to distribute to others.

B.

the endorser does not use a rival's products.

C.

the endorser is seen with the product in public.

D.

the endorser continues to use the product.

E.

the endorser purchases the product at least once in three months.

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Questions 89

PlayBall, a manufacturer of gaming consoles, announces the release of its new device. Karen, wanting to be one of the first to own the new gaming console, stands in a queue for over five hours on the day of its release. Even though disappointed that the product sold out before her turn arrived, Karen returned at 2 A.M the next day and was the first person in line. In this scenario, Karen is one among the _____.

Options:

A.

early adopters

B.

innovators

C.

early majority

D.

late majority

E.

laggards

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Questions 90

Unibix Inc. is developing its marketing plan. The company has identified the segments in the market that it can pursue. Which of the following should the company do next if it follows a typical planning process?

Options:

A.

Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.

B.

Unibix should identify marketing metrics that it can use to evaluate its performance.

C.

Unibix should implement the marketing mix and allocate resources for the various activities.

D.

Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

E.

Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Jun 23, 2024
Questions: 316

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