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Effective Study Techniques for the AMA PCM Exam

Questions 71

Pluto Inc. creates a new software and promotes it through facebook and other similar networking sites. The company is attempting to create interest and is currently in the first stage of the 4E framework. In this scenario, the company is using social networking to create_____.

Options:

A.

enlightenment

B.

experience

C.

entitlement

D.

engagement

E.

excitement

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Questions 72

_____ reflects the relationship of benefits to costs, or what customers get for what they give.

Options:

A.

Ethics

B.

Price

C.

Brand parity

D.

Value

E.

Brand equity

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Questions 73

The major disadvantages of primary data collection are that:

Options:

A.

it can only be accessed through syndicated databases or unstructured data mines.

B.

it cannot be tailored to meet specific research needs.

C.

it takes more time to collect than secondary data and is more costly.

D.

it is too general to meet researcher's and manager's needs.

E.

all of these are disadvantages of primary research data.

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Questions 74

A(n) _____ designates the maximum quantity of a product that may be brought into a country during a specified time period.

Options:

A.

exchange control

B.

embargo

C.

tariff

D.

quota

E.

trade agreement

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Questions 75

Jim wants to buy a business suit and has a particular brand in mind. However, he also states that he might consider buying three other more expensive brands as alternatives. In this scenario, these alternative brands constitute a _____ set.

Options:

A.

distributive

B.

psychological

C.

safety

D.

retrieval

E.

evoked

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Questions 76

Which of the following is true of postpurchase cognitive dissonance?

Options:

A.

It is likely for products that work as intended.

B.

It is not likely for products that are widely available.

C.

It is likely for products that are associated with low levels of risk.

D.

It is likely for products that are frequently purchased.

E.

It is likely for expensive products.

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Questions 77

Pop-Mart, a chain of discount stores in the U.S., procures its products from many suppliers. Indigo is one among hundreds of other suppliers who supply poultry products to Pop-Mart and other retailers. The price of the products is often dictated by the demand from consumers. Which of the following is true of this scenario?

Options:

A.

Pop-Mart's competition with other retailers represents pure competition.

B.

Indigo is competing in an oligopolistic market and depends on competitors to increase product prices.

C.

Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products.

D.

Pop-Mart's suppliers cannot decommoditize their products in order to make more money.

E.

The large number of suppliers indicates that the poultry industry indicates monopolistic competition.

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Questions 78

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

Options:

A.

Everyday low prices strategy

B.

Odd-even pricing strategy

C.

Prestige pricing strategy

D.

Special-event pricing strategy

E.

Reference pricing strategy

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Questions 79

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.

Options:

A.

Advertising

B.

Direct marketing

C.

Public relation

D.

Sales promotion

E.

Personal selling

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Questions 80

Retailers whose target audience is Baby Boomers should plan their offerings keeping in mind that:

Options:

A.

Baby Boomers are heavy Internet users and tend to do research before purchasing online.

B.

as they reach retirement age, Baby Boomers' incomes and spending power is decreasing.

C.

as a result of their being born in a post-war world, Baby Boomers tend to buy products based on price, not quality.

D.

Boomers tend to be collectivistic rather than individualistic and prefer family-oriented products.

E.

Boomers' purchasing habits are influenced by their feelings of financial insecurity.

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Jun 16, 2024
Questions: 316

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