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Effective Study Techniques for the AMA PCM Exam

Questions 61

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

Options:

A.

Bulk purchase of products, which reduces brand switching and, in turn, increased consumption

B.

Increased loyalty of customers based on discounts tailored to suit individual customers

C.

An increase in store traffic that leads to the purchase of non-promotional products at regular prices

D.

Increased savings for customers and increased profits, without actually cutting prices

E.

Selling off less desirable products by including them in a package with more desirable products

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Questions 62

Which of the following is considered the second "E" in 4E framework?

Options:

A.

Educate the customer

B.

Experience the product

C.

Excite the customer

D.

Engage the customer

E.

Experience the service

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Questions 63

_____ is defined as the market value of the goods and services produced by a country in a year.

Options:

A.

Gross national income

B.

Gross domestic expenditure

C.

Gross domestic export

D.

Gross domestic valuation

E.

Gross domestic product

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Questions 64

Mike Morgan, a sales representative for a major food service distributor of Warm Delights, wanted to encourage repeat purchases by his grocery customers. In order to accomplish this objective, Morgan offered the following discounts to his customers: a 10 percent discount for buying 1-49 cases of Warm Delights within a calendar month; a 12-percent discount if 50-99 cases of Warm Delights are purchased within the same calendar month; and a 15-percent discount if 100 or more cases of Warm Delights are purchased within the same calendar month. What type of discount was Morgan offering his grocery customers?

Options:

A.

a seasonal discount

B.

a quantity discount

C.

a cash discount

D.

a trade discount

E.

a partial-payment discount

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Questions 65

Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?

Options:

A.

Retailer to consumer

B.

Wholesaler to consumer

C.

Manufacturer to consumer

D.

Agent to consumer

E.

Warehouser to consumer

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Questions 66

The ethical value of respect in the the AMA Statement of Ethics implies that marketers should:

Options:

A.

avoid using coercion with all stakeholders.

B.

consider environmental stewardship in their decision-making.

C.

offer products of value that do what they claim in their communications.

D.

acknowledge the social obligations to stakeholders that come with increased marketing and economic power.

E.

avoid stereotyping customers or depicting demographic groups in a negative or dehumanizing way.

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Questions 67

Which of the following would a firm be likely to do at the implementation stage of its marketing strategy?

Options:

A.

Introduce ethical statements in the firm’s mission or vision statements

B.

Use the company's mission statement to guide the SWOT analysis for the firm

C.

Evaluate its choice of target market and advertisements to ensure that it does not encounter ethical issues

D.

Evaluate managerial actions from the standpoint of ethics

E.

Check whether potential ethical issues identified during the planning stage have been addressed

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Questions 68

_____ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Options:

A.

Brand dilution

B.

Line extension

C.

Rebranding

D.

Co-branding

E.

Brand association

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Questions 69

Calculate the Category Development Index of a particular product that sells 5% of its product in a particular market that contains 1% of the country's population.

Options:

A.

500

B.

400

C.

300

D.

200

E.

100

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Questions 70

Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

Options:

A.

observation

B.

Focus groups

C.

Social media

D.

Scanner method

E.

in-depth interview

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Jun 17, 2024
Questions: 316

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