Effective Study Techniques for the AMA PCM Exam

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

Which of the following is considered the second "E" in 4E framework?

_____ is defined as the market value of the goods and services produced by a country in a year.

Mike Morgan, a sales representative for a major food service distributor of Warm Delights, wanted to encourage repeat purchases by his grocery customers. In order to accomplish this objective, Morgan offered the following discounts to his customers: a 10 percent discount for buying 1-49 cases of Warm Delights within a calendar month; a 12-percent discount if 50-99 cases of Warm Delights are purchased within the same calendar month; and a 15-percent discount if 100 or more cases of Warm Delights are purchased within the same calendar month. What type of discount was Morgan offering his grocery customers?

Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?

The ethical value of respect in the the AMA Statement of Ethics implies that marketers should:

Which of the following would a firm be likely to do at the implementation stage of its marketing strategy?

_____ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Calculate the Category Development Index of a particular product that sells 5% of its product in a particular market that contains 1% of the country's population.

Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?