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Effective Study Techniques for the AMA PCM Exam

Questions 51

Which of the following enables aligning personal goals along corporate goals?

Options:

A.

Flexible and subjective guidelines for governing transactions between employees and clients

B.

A system for punishing inappropriate behavior

C.

Rewarding employees who excel in meeting their KRAs

D.

Public recognition for employees who go out of their way to assist clients and bring new business

E.

Creating a list of best practices associated with fulfilling one's job role

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Questions 52

Which of the following is an integral aspect of the immediate environment that affects a firm?

Options:

A.

Technological factors

B.

Political factors

C.

Legal issues

D.

Competitors factors

E.

Cultural factors

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Questions 53

Which of the following activities is part of the place aspect of the marketing mix?

Options:

A.

Manufacturing the product from raw materials

B.

Changing product designs in response to customer feedback

C.

Undertaking market research to determine the target audience for the product

D.

Coordinating between suppliers of raw materials for production

E.

Introducing the product to the market at a discount to encourage consumers to try it

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Questions 54

Which of the following is a feature of extreme-value retailers?

Options:

A.

They exclusively offer health and personal grooming merchandise.

B.

They offer deep but narrow assortments and sales associate expertise.

C.

They offer a limited merchandise assortment.

D.

They buy from manufacturers who have limited merchandise.

E.

They use a predominantly self-service approach.

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Questions 55

The American Bar Association requires lawyers to do a certain number of hours of pro bono work. The lawyers are not paid for this work. Such requirements set by organizations are termed as _____.

Options:

A.

norms

B.

values

C.

morals

D.

character

E.

ethics

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Questions 56

Calculate the brand development index of a company for a region where it earns 20% of its sales and in which 4% of the country's population resides.

Options:

A.

5

B.

20

C.

400

D.

500

E.

1000

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Questions 57

In conducting a SWOT analysis, Blue Sun Corp. notes that its production process is much more advanced than those of competitors. This will be considered one of the company's _____ in the SWOT analysis.

Options:

A.

weaknesses

B.

opportunities

C.

strengths

D.

threats

E.

selling points

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Questions 58

Novel Electronics sold 400 Technova smartphones in the first week of October 2013 at a price of $250 per unit. The following week, it reduced the price to $230 per unit and it saw sales increase by 20%. What is the price elasticity of demand of Technova smartphones?

Options:

A.

0.5

B.

1

C.

1.5

D.

2

E.

2.5

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Questions 59

When firms collude to set prices for products, it is referred to as _____.

Options:

A.

price discrimination

B.

price fixing

C.

predatory pricing

D.

tying arrangements

E.

exclusive dealing

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Questions 60

Which of the following is true of packaging a product?

Options:

A.

Product repositioning is a cheaper way to attract a new target market than updating a product's packaging.

B.

The secondary and primary packages of a product are interchangeable.

C.

When products remain untouched, changing their package invariably induces distrust in customers.

D.

Changing or updating a product's package is different from method to reposition a product.

E.

Consumers are tempted to try products in new packaging.

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Jun 17, 2024
Questions: 316

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