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Effective Study Techniques for the AMA PCM Exam

Questions 41

Which of the following is a feature of a warehouse club?

Options:

A.

A large assortment of food and other products

B.

High prices and luxury merchandise

C.

Little to no in-store service and sales expertise

D.

Deep but narrow assortments and sales associate expertise

E.

An inconsistent assortment of brand name merchandise sold at a significant discount

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Questions 42

Which of the following is an example of impulse buying?

Options:

A.

Ryan purchased a suit for his wedding after consulting a tailor.

B.

While grocery shopping Sean picked up a pack of bubble-gum from the checkout counter.

C.

Jim conducted a thorough Internet search before buying a new car.

D.

Lily picked up a burger from a drive in restaurant on the way home.

E.

Jordan purchased a mobile phone after being convinced by a sales presentation.

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Questions 43

Which of the following is a feature of public relations?

Options:

A.

It entails purchasing time and space in media for placing messages.

B.

It is designed to support the promotional activities of a firm.

C.

It encourages the purchase of s coupons, rebates, contests, free samples.

D.

It involves face-to-face communication with potential buyers.

E.

It includes e-mail and mobile marketing.

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Questions 44

Which of the following is true of private-label brands?

Options:

A.

These brands help manufacturer develop a consistent quality across retailers.

B.

These brands help the manufacturers position, segment, and build a brand.

C.

These brands, also known as manufacturer brands, provide greater control over marketing strategies.

D.

These are products that are distributed to and sold by many retailers.

E.

These are products based on designs and specifications provided by retailers.

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Questions 45

Why do companies offer seasonal discounts to customers?

Options:

A.

To get customers to buy higher-margin products that team up nicely with the discounted product

B.

To reduce the use of coupons and rebates during of-peak seasons

C.

To encourage customers to try out new products that they would otherwise never purchase

D.

To increase the sales of a product that was initially overpriced and rejected by customers

E.

To increase the demand for a product at a time when consumers are less likely to buy or use the product

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Questions 46

The management team at Green Meadows Inc. is debating expanding its corporate social responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on CSR activities does not profit the firm in any way. In his opinion, the money could be better invested in other activities, especially as the market is seeing some volatility. Paolo, however, says that investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the following, if true, weakens Greg's argument?

Options:

A.

The firm has an assured customer base for its products as it is the only supplier in the market.

B.

The country in which Green Meadows operates has recently introduced stricter regulations about the import of raw materials.

C.

The firm has many competitors who sell similar products at similar prices.

D.

The firm's B2B division is much larger and more profitable than its B2C division.

E.

Most of the firm's customers are long-time customers who have been loyal to the firm for many years.

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Questions 47

A sustainable competitive advantage for a firm refers to:

Options:

A.

an advantage that a firm possesses as a result of being first in a particular market.

B.

an advantage that a firm possesses for a short period of time, till a competitor replicates it.

C.

an advantage that is not easily copied and thus can be maintained over a long period of time.

D.

an advantage companies possess by being already established in a market.

E.

an advantage that a firm has as a result of its ability to produce goods at a lower cost than its competitors.

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Questions 48

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

Options:

A.

The beer

B.

The concept of a beer garden

C.

The fact that its products are local and sustainably sourced

D.

The experience customers have at BrewCraft beer gardens

E.

The use of social media for its ad campaign

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Questions 49

Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. The new Chel arrives two months later and has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. After six months, Quano releases a new 3D-phone and drops the prices of Chel by over 40%. Jason who has been waiting for this opportunity buys a Chel immediately. In this scenario, Jason is one among the _____.

Options:

A.

early adopters

B.

innovators

C.

early majority

D.

late majority

E.

laggards

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Questions 50

Organizational buying criteria refer to

Options:

A.

the restrictions placed on potential solutions to a problem in a purchase decision.

B.

the specific qualifications of a potential customer based upon past performance, reliability, and consistency regarding the purchase of an organization’s offerings.

C.

the subjective attributes of the supplier’s products and services and the capabilities of the supplier itself.

D.

the objective attributes of the supplier’s products and services and the capabilities of the supplier itself.

E.

the factors that an ultimate consumer would consider that represent both the objective attributes of a brand and the subjective ones to compare different products and brands.

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Jun 17, 2024
Questions: 316

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