Effective Study Techniques for the AMA PCM Exam

When it realized that its products were inferior in quality to competitors' products, KPR Inc. instituted a revamp of its production processes.

YellowBerry Inc. identified market demand for powdered energy drinks, and began producing powdered drinks to cater to this demand.

When a survey revealed that customers thought its products were safe and durable, Masada Motors began stressing that aspect in its advertisements.

Chocobella Inc. introduced a line of unsweetened chocolates when a competitor's unsweetened chocolate saw increasing demand.

When new competitors entered its market, Widdershins Inc. had to increase its advertising and marketing efforts to maintain its market share.

The price elasticity of sandwich-waffle makers is -2.

The cross-price elasticity of sandwich-waffle makers and sandwich toasters is -1.

The cross-price elasticity of sandwich-waffle makers and waffle makers is -2.

Sandwich-waffle makers and sandwich toasters are likely to be substitute products.

Sandwich-waffle makers and waffle makers are complementary products.

Details regarding transfer of ownership and so forth

Information relating to the previous owners

Details related to size and quantity of shipment

Details related to price of the shipment

Details related to the warehousing of the shipment

a customer’s perception of the benefits he or she received compared with the costs of inconvenience or loss.

the perceived fairness of the process used to resolve complaints.

the turnaround time taken by a company from receiving a complaint to its resolution.

a customer's perception of the reliability and assurance of a service provider.

the difference in perception between customers about the same service provider.

When the manufacturer has to bear the costs of advertisement

When the product is designed by a retailer and developed by a manufacturer

When the products vary in their usage and performance

When the manufacturer wants greater control over positioning the brand

When the manufacturer wants the individual products to feed off each others' success

Books and magazines

A person's knowledge

Friends and family

Financial reports

Consumer reports

It can be any distortion in the communication channel.

It does not occur during the encoding stage.

It enables the receiver to create a feedback loop.

It does not occur during the decoding stage.

It occurs only during the transmission stage.

mission statement

code of conduct

marketing plan

statement of purpose

marketing mix

0.5

0.37

1.33

2

2.66

Motorcycles

Cheeseburgers

Coffee machines

Kitchen chimneys

Dresses