Summer Special 60% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: bestdeal

Effective Study Techniques for the AMA PCM Exam

Questions 31

In which of the following cases is a company changing its business strategy in response to a strength identified in a SWOT analysis?

Options:

A.

When it realized that its products were inferior in quality to competitors' products, KPR Inc. instituted a revamp of its production processes.

B.

YellowBerry Inc. identified market demand for powdered energy drinks, and began producing powdered drinks to cater to this demand.

C.

When a survey revealed that customers thought its products were safe and durable, Masada Motors began stressing that aspect in its advertisements.

D.

Chocobella Inc. introduced a line of unsweetened chocolates when a competitor's unsweetened chocolate saw increasing demand.

E.

When new competitors entered its market, Widdershins Inc. had to increase its advertising and marketing efforts to maintain its market share.

Buy Now
Questions 32

EZ, a manufacturer of electronic appliances, manufactures sandwich toasters, waffle makers, and sandwich-waffle makers. Recently, EZ reduced the price of sandwich-waffle makers by 20%. This increased the sales of sandwich-waffle makers by 20% and reduced the sale of sandwich toasters by 30% and waffle makers by 25%. Which of the following is true of this scenario?

Options:

A.

The price elasticity of sandwich-waffle makers is -2.

B.

The cross-price elasticity of sandwich-waffle makers and sandwich toasters is -1.

C.

The cross-price elasticity of sandwich-waffle makers and waffle makers is -2.

D.

Sandwich-waffle makers and sandwich toasters are likely to be substitute products.

E.

Sandwich-waffle makers and waffle makers are complementary products.

Buy Now
Questions 33

QuickFix Inc., a clothing supplier, sends an advanced shipping notice document to Western Stores. Which of the following information is most likely to be conveyed by this document?

Options:

A.

Details regarding transfer of ownership and so forth

B.

Information relating to the previous owners

C.

Details related to size and quantity of shipment

D.

Details related to price of the shipment

E.

Details related to the warehousing of the shipment

Buy Now
Questions 34

Procedural fairness refers to:

Options:

A.

a customer’s perception of the benefits he or she received compared with the costs of inconvenience or loss.

B.

the perceived fairness of the process used to resolve complaints.

C.

the turnaround time taken by a company from receiving a complaint to its resolution.

D.

a customer's perception of the reliability and assurance of a service provider.

E.

the difference in perception between customers about the same service provider.

Buy Now
Questions 35

When should a company use individual brands over family brands?

Options:

A.

When the manufacturer has to bear the costs of advertisement

B.

When the product is designed by a retailer and developed by a manufacturer

C.

When the products vary in their usage and performance

D.

When the manufacturer wants greater control over positioning the brand

E.

When the manufacturer wants the individual products to feed off each others' success

Buy Now
Questions 36

Which of the following is a source of internal information ?

Options:

A.

Books and magazines

B.

A person's knowledge

C.

Friends and family

D.

Financial reports

E.

Consumer reports

Buy Now
Questions 37

Which of the following is true of noise?

Options:

A.

It can be any distortion in the communication channel.

B.

It does not occur during the encoding stage.

C.

It enables the receiver to create a feedback loop.

D.

It does not occur during the decoding stage.

E.

It occurs only during the transmission stage.

Buy Now
Questions 38

A company's_____ specifies the marketing activities that a firm will undertake in a specific period of time.

Options:

A.

mission statement

B.

code of conduct

C.

marketing plan

D.

statement of purpose

E.

marketing mix

Buy Now
Questions 39

Hermit, a fashion apparels retailer, recently slashed prices on its premium fashion label, Lau, by 40%. This resulted in a sharp rise in sales of Lau by 30%. This also directly impacted the sales of its lower-priced brand, Infinity, which saw sales reduced by 15%. What is the cross-price elasticity of demand between Lau and Infinity?

Options:

A.

0.5

B.

0.37

C.

1.33

D.

2

E.

2.66

Buy Now
Questions 40

Which of the following commodities is most likely to be bought through habitual decision making?

Options:

A.

Motorcycles

B.

Cheeseburgers

C.

Coffee machines

D.

Kitchen chimneys

E.

Dresses

Buy Now
Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Jun 23, 2024
Questions: 316

PDF + Testing Engine

$159.99
$64

Testing Engine

$119.99
$48

PDF (Q&A)

$99.99
$40