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Effective Study Techniques for the AMA PCM Exam

Questions 11

A toy manufacturer realizes that its latest product presents a choking hazard due to some of the components used in the toy. This occured despite the prior implementation of safety measures to prevent such an occurrence. The toy manufacturer is faced with a decision to recall over a million products or place a warning label on each product. This type of situation is representative of _____.

Options:

A.

an ethical dilemma

B.

a law and order problem

C.

unconscionable conduct

D.

pyramid schemes

E.

unfair contract terms

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Questions 12

Which of the following is a feature of using an Internet marketing channel?

Options:

A.

It reduces a company's ability to personalize products.

B.

It limits a firm's market presence.

C.

It removes the need for other channels of distribution.

D.

It reduces the need to spend money on marketing.

E.

It enables companies to offer individualized offerings.

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Questions 13

_____ refers to customers’ perceptions of how well a service meets or exceeds their expectations and is often difficult for customers to evaluate.

Options:

A.

Service intangibility

B.

Service heterogeneity

C.

Service quality

D.

Service inseparability

E.

Service perishability

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Questions 14

_____ is a communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

Options:

A.

Product advertising

B.

Reminder advertising

C.

Personalized advertising

D.

Persuasive advertising

E.

Informative advertising

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Questions 15

A customer information storehouse enables

Options:

A.

retailers to decelerate customer returns.

B.

create a consistent brand image.

C.

provide a seamless experience for customers.

D.

integrate the supply chain.

E.

reduce shipping charges and sales tax.

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Questions 16

Saleye Pharmaceuticals develops cheaper alternatives to proprietary drugs. Its mission statement states that it wants to create affordable medicine for everyone and create a healthier world. Saleye releases a new and improved version of its pain-relieving drug, Fento. Within a week, Saleye receives many complaints stating that the drug is inducing hallucinations and in some cases triggering certain anxiety disorders. Saleye was caught off-guard as its animal and human trials did not reveal any side effects. Saleye deliberated over the decision to recall the drug for over a week and by the time it eventually did, it had lost millions in stocks. Where did Saleye fail?

Options:

A.

It did not have an ethical mission statement.

B.

It did not have control measures in place.

C.

It did not consider the target market before creating its drug.

D.

It prioritized profits over effective drugs.

E.

It did not conduct large-scale human trials.

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Questions 17

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

Options:

A.

Have you used the services of Horpine Analytics?

B.

What are companies that you depend on for your business needs?

C.

What companies do you think of first when you hear the phrase market analysis?

D.

When was the last time you used an analytics tool?

E.

What is the likelihood of recommending Horpine Analytics to others?

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Questions 18

Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.

Options:

A.

mass marketing targeting

B.

concentrated targeting

C.

micromarketing

D.

differentiated targeting

E.

undifferentiated targeting

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Questions 19

Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.

Options:

A.

defining objectives

B.

designing the research

C.

data collection

D.

determining research needs

E.

implementation

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Questions 20

In Travnia, an industrial country, the government controls most of the utilities, including power and water supply. The bottled-water market, however, has four major players: Balk, Pentl, Valr, and Tidum. Each of the companies markets its product using a distinct branding strategy. In an attempt to gain a larger market share, Pentl reduces the price of its products by 10%. It expects to make up for the lost revenue from an increase in sales. Which of the following is true of this scenario?

Options:

A.

The government's control of most of the utilities including power and water supply represents monopolistic competition.

B.

The power supply industry in Travnia is oligopolistic in nature.

C.

The competition in the bottled-water industry represents pure competition.

D.

Pentl's current pricing strategy can be termed as predatory pricing.

E.

A price war would erupt if the other firms reduced prices, too, and forced Pentl to reduce prices further.

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Jun 25, 2024
Questions: 316

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