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Effective Study Techniques for the AMA PCM Exam

Questions 91

The service quality dimension of assurance refers to:

Options:

A.

the ability to perform the service dependably and accurately.

B.

the willingness to help customers and provide prompt service.

C.

the caring, individualized attention provided to customers.

D.

the knowledge of and courtesy by employees and their ability to convey trust and confidence.

E.

the appearance of physical facilities, equipment, personnel, and communication materials.

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Questions 92

A grocery store checkout counter collects content relating to individual consumer purchases. When this content is organized, analyzed and interpreted, it becomes _____.

Options:

A.

data

B.

information

C.

metadata

D.

metacontent

E.

samples

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Questions 93

Power in a marketing channel exists when:

Options:

A.

all the firms in the channel have contractual relationships with the others.

B.

each channel member is independent; there is no parent company that owns channel members.

C.

one firm has the means or ability to dictate the actions of another member at a different level of distribution.

D.

all the members of the channel are at the same level of distribution.

E.

the channel is a direct channel.

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Questions 94

_____ appeal aims to satisfy consumers’ sensitive desires rather than their utilitarian needs.

Options:

A.

Emotional

B.

Ethical

C.

Informational

D.

Egoistic

E.

Logos

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Jun 23, 2024
Questions: 316

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