Effective Study Techniques for the AMA PCM Exam

the ability to perform the service dependably and accurately.

the willingness to help customers and provide prompt service.

the caring, individualized attention provided to customers.

the knowledge of and courtesy by employees and their ability to convey trust and confidence.

the appearance of physical facilities, equipment, personnel, and communication materials.

data

information

metadata

metacontent

samples

all the firms in the channel have contractual relationships with the others.

each channel member is independent; there is no parent company that owns channel members.

one firm has the means or ability to dictate the actions of another member at a different level of distribution.

all the members of the channel are at the same level of distribution.

the channel is a direct channel.

Emotional

Ethical

Informational

Egoistic

Logos